PureCars/Google Strategy for McElveen Buick GMC

Katie Barth Case Studies, PureCars

Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com. “But with traditional media, it’s hard to tell if it’s working, and even harder to track,” says Todd Smith, General Manager of Operations, McElveen Buick GMC. PureCars introduced a comprehensive digital marketing plan using Google AdWords in conjunction with Remarketing Lists …

Social Advertising: The New Driver for Automotive Sales

Katie Barth Case Studies, PureCars

A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising. Their goal was to focus on getting relevant ads in front of the right customers, while boosting clicks to website and product catalog sales. The dealership decided to put PureCars SmartAdvertising Social to the test– the only …

Steering In-Market Buyers with Tech

Katie Barth Case Studies, PureCars

Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page. Engagement results were compared from groups to determine what offered the best customer experience in search. The benefits of driving consumers to inventory pages (SRP/VDP) were overwhelmingly positive. Using PureCars SmartAdvertising three dealerships experienced: Bounce rate reduction from 41% to 15% …

The Competitive Difference

Katie Barth Case Studies, PureCars

A Lexus dealer on the west coast was faced with a unique set of issues, starting with territory: another Lexus dealer had the name of their city as part of their dealership name, despite the city being outside of their targeted territory. Our dealers goal was to overcome the competition issue to dominate their backyard both in desktop and mobile. …

Driving Sales Forward with Relevancy

Katie Barth Case Studies, PureCars

  We put the role of relevancy to the test with a Nissan dealer on the West Coast. Before launching PureCars, the dealer had multiple vendors working on the same channel. These vendors were running separate campaigns with differing goals, causing inefficiencies in the overall strategy. After leveraging PureCars SmartAdvertising’s dynamic structure and higher level of relevancy, the dealership saw:  Increase …