The Digital Difference: Developing a Smarter Strategy

Sandhya Doshi Case Studies

A family-owned auto group in Columbus, Ohio was committed to traditional advertising as its only marketing strategy. By incorporating digital to their marketing mix, the auto group was able to increase auto sales by 50%! Using PureCars’ SmartAdvertising, a family-owned auto group: Increased vehicle sales by 50% Averages 800 sales per month Retained position as one of the top dealers …

Master the Mobile Rankings Race

adam phillips Case Studies

Leading the Charge in Your Local Market With mobile accounting for more than 50% of auto inquiries, a BMW dealer serving the Washington, DC metro area wanted a way to capitalize on this trend and increase mobile search performance in order to boost BMW spring lease sales over a 60 day period. Their primary goal was to ensure they were …

Turning Competitor Searches into Units Sold with Conquest Marketing

adam phillips Case Studies

Faced with lower than desired sales volumes of the Chevrolet Silverado and Traverse, a tier 2 dealer association with over 35 rooftops needed a way to increase sales and performance of those two models within the region. By partnering with PureCars and leveraging SmartAdvertising®, the dealer association was able to go from being a low performing group within the region to beating …

Turnover Inventory Faster with Value Intelligence

adam phillips Case Studies

Your vehicle details page (VDP)  is the ultimate online destination that has the capacity to transform digital visits into showroom sales.  The more relevant information you can graphically display to spark engagement and overcome objections, the higher the probability that consumers will make a purchase. In a study using our extensive data library, we analyzed inventory and sold data of thousands of …