Interview with Rick Ricart

Nancy Lim News

Digital Dealer | October 2015 The Ricart organization, located just southeast of Columbus, OH, has been one of the best-selling dealer groups in the country for years. Known for being one of the top Ford dealers, the group also sells Mazda, Nissan, Hyundai, Mitsubishi and Kia. With more than 500 employees, Ricart has been recognized as one of the best …

Red or blue: Vehicle preferences in election swing states

Nancy Lim News, PureCars

Auto Remarketing | October 19, 2016 There already have been multiple presidential candidate debates featuring Jeb Bush, Hillary Clinton and Donald Trump. If Americans’ vehicle choices are an indication of political preferences, then the majority of swing states will vote for a Republican candidate, according to a PureCars analysis of sales by color and body. CPO Forum participant PureCars, a …

How Marketers Can Overcome Ad Blocking with Stronger Content

Nancy Lim News, PureCars

Website Magazine | Adam Phillips, PureCars CTO | October 16, 2015 Following the recent launch of Apple’s newest iOS 9 software, many publishers and digital marketers are left wondering how their content will reach consumers. The new ad blocking Safari extensions allow consumers to effectively avoid unsolicited content (advertisements, scripts, trackers) on all ad platforms. Downloads of the ad blocking …

A Smarter Way to Drive Customers to Buy

Nancy Lim News, PureCars

Direct Marketing News | Eric Krell| October 19, 2015 This is the story of a company that deployed a highly precise form of digital marketing to help double monthly sales. This achievement is certainly impressive, but the larger narrative—how digital and traditional marketing blend in an old-school business segment besieged by technological disruptions and powerful new competitors—is even more instructive. …