google adwords

What to Expect from ETAs

Katie Barth PureCars

This January, Google is making a global shift from standard text ads to expanded text ads. Created to improve the search experience in a mobile-first world, expanded text ads (ETA for short) are the next generation of search. Here’s what you can expect from the change: More Content = More Opportunity Expanded Text Ads (ETAs) differ from Standard Text Ads …

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Intro to Expanded Text Ads

Katie Barth PureCars

Today’s search market is defined by constant change – and this January, Google is making a big one. Google’s latest update, set to launch January 2017, is a shift from standard text ads to Expanded Text Ads, or ETAs for short. Google’s standard text ads were limited to one 25 character headline, and two 35 character description lines. In comparison, …

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Olympics 2016: Digital Wins the Gold

Katie Barth PureCars

After much anticipation for both the athletes and their home countries, the 2016 Rio Olympics have come and gone. It’s no secret that the United States had a great year: coming in at 121 medals, the final count shows that USA’s total nearly doubled second-place China’s. But countless broken records from veterans like Michael Phelps and rising star Katie Ledecky …

PureCars/Google Strategy for McElveen Buick GMC

Katie Barth Case Studies, PureCars

Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com. “But with traditional media, it’s hard to tell if it’s working, and even harder to track,” says Todd Smith, General Manager of Operations, McElveen Buick GMC. PureCars introduced a comprehensive digital marketing plan using Google AdWords in conjunction with Remarketing Lists …

Social Advertising: The New Driver for Automotive Sales

Katie Barth Case Studies, PureCars

A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising. Their goal was to focus on getting relevant ads in front of the right customers, while boosting clicks to website and product catalog sales. The dealership decided to put PureCars SmartAdvertising Social to the test– the only …