shutterstock_265269146

Intro to Expanded Text Ads

Katie Barth PureCars

Today’s search market is defined by constant change – and this January, Google is making a big one. Google’s latest update, set to launch January 2017, is a shift from standard text ads to Expanded Text Ads, or ETAs for short. Google’s standard text ads were limited to one 25 character headline, and two 35 character description lines. In comparison, …

shutterstock_464033627

Olympics 2016: Digital Wins the Gold

Katie Barth PureCars

After much anticipation for both the athletes and their home countries, the 2016 Rio Olympics have come and gone. It’s no secret that the United States had a great year: coming in at 121 medals, the final count shows that USA’s total nearly doubled second-place China’s. But countless broken records from veterans like Michael Phelps and rising star Katie Ledecky …

PureCars/Google Strategy for McElveen Buick GMC

Katie Barth Case Studies, PureCars

Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com. “But with traditional media, it’s hard to tell if it’s working, and even harder to track,” says Todd Smith, General Manager of Operations, McElveen Buick GMC. PureCars introduced a comprehensive digital marketing plan using Google AdWords in conjunction with Remarketing Lists …

Social Advertising: The New Driver for Automotive Sales

Katie Barth Case Studies, PureCars

A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising. Their goal was to focus on getting relevant ads in front of the right customers, while boosting clicks to website and product catalog sales. The dealership decided to put PureCars SmartAdvertising Social to the test– the only …

Steering In-Market Buyers with Tech

Katie Barth Case Studies, PureCars

Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page. Engagement results were compared from groups to determine what offered the best customer experience in search. The benefits of driving consumers to inventory pages (SRP/VDP) were overwhelmingly positive. Using PureCars SmartAdvertising three dealerships experienced: Bounce rate reduction from 41% to 15% …