VDP (Vehicle Details Page)

Your VDP is Your Vehicle’s Online Dating Profile

admin PureCars

Your vehicle details page (VDP) is your one-shot opportunity to generate a connection between a consumer and the future love of their life. Cobalt recently released a study they call “The 2014 Inventory Shopping Experience.” The results determined that the way consumers shop online is very similar to how singles navigate through online dating sites. They also pinpointed discrepancies between …


Improve Your Digital Merchandising and Win the Click!

admin PureCars

Today’s digital marketplace is flooded with an excess of information that has created a state of heightened competition when it comes to winning the click. Having the lowest price no longer guarantees a click and therefore won’t help you sell more cars. It’s critical to list a competitive price for every vehicle, and it’s of equal importance to have strong, …