The Google Partnership Program includes earning Google’s seal of approval through a series of strict requirements. These requirements include having an advanced knowledge of Google’s AdWords, an established track record that demonstrates ability to maximize clients’ performance, and a healthy amount of spending management across all accounts. The Google Partnership Badge recognizes companies that excel with Google products and have a healthy customer base. Google partners stay up to date on the latest solutions from Google and pass Google-administered certification exams every 18 months.

Consumer Information, Protection, And Services


The DealerRater Certified Dealership program is a car dealership partnership program. Dealer that qualify for this program must be in good standing with DealerRater, and must be committed to quality customer service. Certified Dealers have the opportunity to actively engage DealerRater reviewers and potential customers. DealerRater visitors can feel confident in knowing that a Certified Dealer is dedicated to providing a high level of customer attention, and in the event of a disappointing experience, will work with the reviewer to rectify the situation.


Millions of used car buyers and sellers each year rely on CARFAX, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboard and title documents, CARFAX instantly generates a detailed Vehicle History Report on any used car or light truck. CARFAX Vehicle History Reports provide valuable information that help used car buyers and sellers make better decisions.

EasyCare Automobile Protection Corporation (APCO Brand)

APCO is a leading provider of automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience in ways that create long‐term bonds between the consumer and their dealership. APCO’s benefits are provided under the EasyCare brand, as well as on behalf of some of the most preeminent manufacturers in the automotive industry. EasyCare benefits include vehicle service contracts, dent removal coverage, GAP insurance, key replacement coverage, and personal concierge service.

Motor Trend Certified Advantage

Motor Trend Certified Advantage participation is made available only to a select group of dealers who have been thoroughly vetted and trained to deliver a noticeably better buying and ownership experience, in accordance with the requirements of the program. These dealers agree to ongoing training and monitoring of the consumers’ experience to ensure the highest customer satisfaction ratings of any certified program available. Every Motor Trend Certified Advantage vehicle is inspected, repaired, and guaranteed, and also comes with a return and exchange policy (see dealer for details). Look for Motor Trend Certified Advantage Dealers – A Better Way To Buy A Better Car.

Contact At Once!

Contact At Once!, the dealer chat leader, is now integrated within PureCars reports. Dealers may now quickly and easily add Contact At Once! dealer live chat features to PureCars Value Reports, PureCars Trade-In Reports and other PureCars tools, allowing customers an additional way of digitally communicating with car dealers. To learn more click here.

National Auto Locators And Dealer Website + Inventory Providers

AULtec and AutoUpLinkUSA

Sister companies AULtec and AutoUpLinkUSA specialize in inventory data and vehicle image acquisition, management, and online publishing. Both companies help dealerships market and sell more vehicles online, as well as provide technology solutions for other automotive technology companies. The company’s in-dealership service and product concern resolution help more than 2,500 dealerships nationwide. In addition, full on-lot service, window sticker, and compliant Buyers Guides services help dealers present attractive and accurate information about every used vehicle on their dealer’s lots.

Dealer e Process

Dealer e Process custom website design is known for its custom innovative work and unique non-template driven dealership websites, operating under the philosophy ‘If a dealer can dream it, we can build it.’ PCG Digital Marketing announced that Dealer e Process was chosen to receive a Pinnacle 2010 Automotive Website Award (AWA) for search marketing. Dealer e Process beat out 55 companies to win the 2010 Highest Rated Website Provider Award from

Dealer Specialties

Dealer Specialties, a division of Dominion Dealer Solutions, is a leading provider of a comprehensive suite of inventory management solutions, dealer websites, and internet marketing. Providing both full and self-serve solutions to dealers’ changing business needs, Dealer Specialties provides real-time inventory updates, and inventory marketing on the industry’s largest online distribution network including several of the country’s most well known automotive classified sites, including


Through its flagship Engine 5 Custom Automotive Website Platform, DealerFire is connecting thousands of internet car shoppers every day with car dealerships throughout the US and Canada, and leading the industry in innovative and award winning custom automotive websites. With a complete suite of cutting edge website features, along with advanced SEO, SEM, and user friendly analytic tools, DealerFire is paving the way for automotive dealerships to more effectively market their inventory online.

HomeNet Automotive

HomeNet Automotive provides inventory merchandising, management, and marketing services, led by its flagship product, Inventory Online (IOL) Internet Marketing Suite. IOL is a web-based vehicle marketing solution that helps tens of thousands of automotive dealers engage buyers online, and bring them into the showroom by streamlining the process of converting raw vehicle data into consumer friendly online ads.


NetLook is an integrated technology company engaged in the acquisition, management, and distribution of marketing related data for Auto Dealers, Home Realtors, Corporate Job Recruiters, and other customer categories. NetLook’s flagship product is the NetLook DataBank, which empowers NetLook’s clients to manage online the distribution of their digital marketing data to NetLook’s branded distribution mediums such as the NetLook classifieds internet site (, NetLook’s classified print papers (NetLook Papers), and NetLook’s Video classified television shows (NetLook Shows). NetLook’s clients additionally have the power to distribute their digital marketing content from the NetLook DataBank to any other third party distribution medium selected by the client.

Dealer Service Providers

Automotive Broadcasting Network

Automotive Broadcasting Network (ABN) provides a high-impact marketing channel that helps automotive dealerships increase sales across departments by going beyond the reach of traditional media. ABN’s in-dealership private television network features high-quality, fast-paced, family-friendly programming from CBS, and a series of automotive-specific ‘shorts’ such as tech tips, and walk-arounds. The content is specifically aimed to entertain and educate customers, thereby increasing customer loyalty and satisfaction. To learn more click here.


Car-Mercial helps automotive manufacturers, associations, ad agencies, and dealerships implement digital marketing campaigns to attract, sell, and service more customers. Car-Mercial delivers proven strategies to increase traffic, sales, and service business through search engine optimization, video search engine optimization, and online reputation management.

Chrome Systems

Chrome Systems pioneered electronic vehicle configuration, and they continue to be the leader in making it easier to buy, sell, market, finance, and insure cars and trucks. Chrome collects, standardizes, and enhances raw automotive data, delivering it in ways that make it easy to use, and easy to tailor to specific markets.

CoVideo Systems

CoVideo allows you to create and send personalized video emails in a template with links directing recipients to your website and beyond. Use customized templates to create brand recognition, instant impact, and lasting connections with your customers. CoVideo also allows you to conduct live meetings with up to 12 people from around the world, improving collaboration with your team members and suppliers, increasing productivity, and reducing costly time consuming travel. Up to 6 presenters can make global presentations to hundreds of viewers, and integrate a variety of media by switching from a Power Point presentation, to flash video, to a white board, and even chat with viewers for maximum interaction. To learn more click here.


HookLogic’s industry leading incentive management solutions are designed to help dealerships implement targeted ‘Test Drive Incentive Programs’ that increase showroom traffic and incremental sales. To learn more click here.


InstaQuote is a new vehicle lead processor that responds to and quotes 100% of your dealerships’ new vehicle leads in seconds. InstaQuote supports all manufacturers and works with any new vehicle lead source, quick quote form, inventory page, dealer website, and most CRM’s.


The NADA Used Car Guide is a leading provider of market-reflective vehicle valuation products, services, and information to businesses worldwide. NADA collects and analyzes more than 1 million combined wholesale and retail auto-related transaction prices each month. Its guidebooks, auction data, analysis, and data solutions offer automotive, financial, insurance, and government professionals the timely information and reliable solutions they need to make better business decisions.

PureCars Value Reports Integrate With Any Web Provider

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