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July 2016

A Digital Tune Up: Increasing Service Center Appointments

July 14, 2016 @ 2:00 pm - 3:00 pm
Webinar

Service centers know the key to keeping a vehicle running its best is a regular service schedule. What about your digital strategy? Google reports 77% of service shoppers and $88.2 billion in revenue can be swayed. Your digital strategy needs regular maintenance to ensure it’s running it’s best, too. This webinar will walk you through the steps to creating a relevant service experience outside of the service lane, driving them from their computers to your service center.

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Impression Share: Basics for Bridging the Budget Gap

July 28, 2016 @ 2:00 pm - 3:00 pm
Webinar

Impression Share: Basics for Bridging the Budget Gap  Impression share is more than just a number- it’s a vital metric in understanding a campaign’s health and performance. Due to limited budgets, many dealers are hesitant to increase spend for impression share, resulting in missed opportunities for impressions, clicks, and even conversions. But are you making the most of your current spend? Are your budget caps hurting campaign performance? Making adjustments to…

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August 2016

AutoSuccess Webinar: The Power of Social

August 2, 2016 @ 2:00 pm - 3:00 pm
Webinar

The Power of Social: Completing Your Digital Presence  It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us-- instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well-balanced approach: digital, traditional, and an area previously untouched by auto: social. Being on Facebook is…

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Digital Dealer Webinar: Intro to Remarketing Lists for Search Ads (RLSA)

August 11, 2016 @ 11:30 am - 12:30 pm
Webinar

Intro to Remarketing Lists for Search Ads (RLSA) Search is changing-- and changing the game for marketers and dealers alike. Remember when the only targeting method was keywords? Those days are over. Today, keywords are paired with more sophisticated targeting methods to win the sale. That’s where Remarketing Lists for Search Ads (RLSA) come in. Although RLSA has been around for a few years, it’s a technique that is often not…

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Data-Driven Results: Replacing Guesswork With Strategy

August 18, 2016 @ 2:00 pm - 3:00 pm
Webinar

Dealers, like all marketers, operate on a finite advertising budget. The goal is to strategically translate ad spend into cars sold- but how? The most efficient way to maximize your spend- and ROI- is to replace guesswork with big data. This webinar will explore how data provides insight into consumer behavior, allowing us to make smarter digital decisions and focus on the ideal vehicles to market to the lowest funnel buyers.

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September 2016

Your Virtual Showroom: Creating a Strong Online Presence

September 8, 2016 @ 3:00 pm - 4:00 pm
Webinar

We’ve heard it time and time again: first impressions are everything. In a digital world, we can’t forget that consumers are forming opinions long before they visit your showroom! You want employees on the showroom floor to be mindful of their first impression, but are you mindful of how your website presents your dealership? If you’re spending money to get people to your website and they’re not getting what they need, that’s money wasted. Using stock photos, no custom content, or lacking pricing information is a sure fire way to drive the consumer towards your competition. This webinar will share best practices for online merchandising and the importance of VDP optimization to boost SEM performance.

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Industry Update: Expanded Text Ads

September 15, 2016 @ 11:30 am - 12:30 pm
Webinar

This January, Google is making a global shift from standard text ads to expanded text ads. Created to improve the search experience in a mobile-first world, Expanded Text Ads (ETA for short) are the next generation of search. With any industry changes comes a series of questions: what are they, and how will they impact my campaigns? PureCars’ Director of SmartAdvertising, Allison Kolber, will walk attendees through the basics of Expanded…

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October 2016

Digital Dealer Webinar: All About Relevancy

October 13, 2016 @ 2:30 pm - 3:30 pm
Webinar

All About Relevancy: Targeting the In-Market Buyer With the election just around the corner, marketers can expect a huge increase in traffic and costs for traditional advertising. Although it’s important to maintain a balance between traditional and digital, there’s never been a better time to fine-tune your digital strategy to break through the clutter. Using targeting, dealers can provide in-market buyers with the relevant information when and where they want it.…

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DrivingSales Webinar: 100K Tune Up for your SEM: Avoiding AutoPilot

October 18, 2016 @ 2:00 pm - 3:00 pm
Webinar

There is a reason why auto customers are encouraged to stick to a regular service schedule: a vehicle runs its best with regular maintenance and tune ups. The same goes for your SEM! Your marketing strategy shouldn’t run on autopilot. Instead, it runs best with a hands-on approach and regular adjustments to your spend, strategy, and results in real-time. This webinar will provide executable best practices for maintaining your SEM while…

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March 2017

PureCars Webinar | Facebook 101: Beyond the Like

March 23 @ 2:30 pm - 3:30 pm
Webinar

What if there was a way for you to reach prospects and customers at 3-4x the rate of your existing direct mail and email campaigns? By adding Facebook Advertising to your digital ad strategy, you can be more effective with your digital campaigns and reach more engaged people than other channels. Facebook currently has 183M users over the age of 18, and these prospects are spending an average of 50 minutes per day on the site. Facebook Advertising can not…

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