SmartAdvertising® Social product targets car shoppers on Facebook
CHARLESTON, S.C., Jan. 21, 2016 /PRNewswire/ — PureCars, a leading advertising technology company for the automotive industry, today released SmartAdvertising Social. The social retargeting feature is included in the company’s SmartAdvertising platform, the only solution in the market that allows automotive dealers to serve dynamic, VIN-level ads on search and display networks.
SmartAdvertising Social leverages dealers’ live inventory feeds and real-time targeting technology to serve vehicle-specific ads directly into Facebook users’ News Feeds. By using a car buyer’s browsing history and integrating PureCars technology with Facebook, these VIN-level ads appear in the right place and at the right time on the social network.
“Eighty-four percent of car shoppers are on Facebook and nearly a quarter of these shoppers use the social channel as a resource during their research stage,” said Jeremy Anspach, CEO of PureCars. “Whether it’s reading reviews or getting feedback from their own networks, Facebook can impact the final purchase decision. This is why we are excited to offer social as part of our SmartAdvertising solution.”
In conjunction with other SmartAdvertising products, social integration will help dealers reach shoppers effectively and efficiently on one of the largest social networks in the world.
According to Anspach, display and search ads are often scrutinized for delivering content that is too broad and top-funnel. But PureCars’ SmartAdvertising technology delivers low-funnel messaging based on car shoppers’ online behavior and buying intent. With PureCars’ SmartAdvertising products, dealers can optimize their spend and be assured that dynamic search, display, and social ads are hyper-relevant and targeted towards car buyers for their particular stage in the decision funnel.
“Our current dealers are seeing qualified social web leads increase anywhere from 5 to 30 percent when they use SmartAdvertising Social,” Anspach said. “With initial results like these, we know this will revolutionize how automotive dealers use Facebook to reach the platform’s growing number of users. By serving these Facebook users with targeted ads, dealers will continue to see conversion improvements and increases in showroom visits.”
Founded in 2007, PureCars’ line of automotive solutions that include SmartAdvertising, Value Intelligence™, Trade-In Report™, and Showroom & BDC App, are used by thousands of dealers, dealer groups, OEM brands, and ad agencies across North America. Ranked for two consecutive years on the Inc. 500|5000, PureCars is also one of the fastest-growing companies based in South Carolina. It was recently acquired by Raycom Media for $125 million.
SmartAdvertising Social is now available to all PureCars customers. To sign up for a demo, click here .
Technology drives us. Armed with the automotive industry’s most extensive data library, PureCars offers search, pay-per-click, site, display, and social retargeting and advertising to help dealerships reach the right consumer with the right vehicle at the right time. As a Google Premier SMB Partner, our award-winning technology is flawlessly designed to drive high probability buyers to a dealer’s site, optimize traffic once on their site, and convert those customers in the showroom. To learn more about PureCars, visit www.purecars.com.