PureCars/Google Strategy for McElveen Buick GMC

Katie Barth Case Studies, PureCars

Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com. “But with traditional media, it’s hard to tell if it’s working, and even harder to track,” says Todd Smith, General Manager of Operations, McElveen Buick GMC.

PureCars introduced a comprehensive digital marketing plan using Google AdWords in conjunction with Remarketing Lists for Search Ads (RLSA). The results speak for themselves:

  • 53% YoY increase in sales
  • 52% increase in click through rate after just three months
  • More than 74% increase in traffic from Paid Search



How did they achieve these results? Download the case study to find out PureCars drove real results.

About the Author

Katie Barth