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A Car Buyer’s Journey: The Importance of Relevant Digital Advertising

June 16, 2017

This article is a true account of a car buyer’s journey, as told by one of our Strategic Sales Executives, Matt Wagner. Matt sold his friend her Acura TSX in 2006, and she turned to him for advice when it was time to look for a new vehicle. She loved...

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PureCars Launches Facebook Suite at NADA 2017

January 27, 2017

PureCars, a leading advertising technology company for the automotive industry, announced today at NADA 2017 its cutting-edge suite of Facebook digital advertising products for dealers. Using the power and reach of Facebook, PureCars is uniquely positioned to drive more prospects to dealers’ showrooms and fill their service lanes. The PureCars...

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Cruising into Success in 2017

December 29, 2016

2016 has been a record year for the automotive industry. But with a year of great sales comes the question, “what’s next?” Dealers will have to think more strategically in 2017 in order to accelerate sales after a big year. That’s where digital comes in. We’ve rounded up our three...

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PureCars Platform Earns Bing Ads Select Partner Status

December 8, 2016

CHARLESTON, S.C. (PRWEB) DECEMBER 08, 2016 PureCars, a leading advertising technology company for the automotive industry, today announced it has earned the designation of Bing Ads Select Partner, offering automotive dealers complete access to car buyers nationwide. Bing SMB Partners have demonstrated expertise in driving growth to small- and medium-sized...

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PureCars’ SmartAdvertising Platform Named Kia Certified Digital Advertising Partner

November 8, 2016

Charleston, S.C., November 08, 2016/PRNewswire/ —  PureCars, a leading advertising technology company for the automotive industry, today announced it has been named a Kia Certified Digital Advertising Partner (DAP) by Kia Motors. The partnership will extend PureCars’ digital advertising solutions to Kia dealers across the U.S. Kia’s Certified Digital Advertising...

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Boost Your Service Center Traffic This Fall

October 5, 2016

70 million searches for parts and service occur every month on Google. Your dealership might be showing up for the search, but are you winning their business? A sale might start with a search, but that’s not the only thing that brings them in. Service departments are an important source...

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Don’t Blow Your Budget During Election Season

September 21, 2016

Election season presents unique opportunities for car dealers, and unique obstacles. With billions of ad dollars being spent this election cycle, it’s even more important for dealers to strategize their ad spend so their message doesn’t get lost in the flood of election campaigns, statistics, and memes. Shift from Traditional...

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Google’s Ignite Video 2016: Why Your Dealership Needs Video Now

September 16, 2016

As a Premier Partner, PureCars had the opportunity to attend Google’s Ignite Video event at their New York City office this week. From David Droga, Founder and Creative Chairman of Droga5 to Poo Pourri CEO Suzy Batiz, Ignite Video’s speakers shared countless best practices and success stories from incorporating video...

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What to Expect from ETAs

September 6, 2016

This January, Google is making a global shift from standard text ads to expanded text ads. Created to improve the search experience in a mobile-first world, expanded text ads (ETA for short) are the next generation of search. Here’s what you can expect from the change: More Content = More...

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Intro to Expanded Text Ads

August 30, 2016

Today’s search market is defined by constant change – and this January, Google is making a big one. Google’s latest update, set to launch January 2017, is a shift from standard text ads to Expanded Text Ads, or ETAs for short. Google’s standard text ads were limited to one 25...

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