SmartAdvertising®

Social

SmartAdvertising Social helps you reach your in-market shoppers where they spend more than 30% of their time online– Facebook.
Being successful on Facebook is largely dependent on strategy and spending the right amount of dollars to efficiently and effectively reach a captured audience on this channel. And that strategy needs to include retargeting.

Social Success

Being successful on Facebook is largely dependent on strategy and spending the right amount of dollars to efficiently and effectively reach a captured audience on this channel. And that strategy needs to include retargeting.

How do we do it?

SmartAdvertising Social leverages dealers’ live inventory feeds and real-time targeting technology to serve vehicle-specific ads directly into Facebook users’ News Feeds.



PureCars has a three-phase paid social strategy for SmartAdvertising® Social:

  • icon-aware

    Awareness.

    First, leveraging broad audience targeting, we reach and attract in-market car buyers.

  • General Retargeting.

    Then we look at retaining their interests through general retargeting and other targeting strategies.

  • Vin-Level Retargeting.

    Finally, we hyper-target the in-market car buyers at the bottom of the funnel with VIN-level advertising. The only solution to drive buyers back to a dealer’s VDP.

About the Author

Dani Jappah