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The Competitive Difference

August 19, 2016

[iframe src=”http://www2.purecars.com/l/64712/2016-05-04/835311i” width=”100%” height=”700″ type=”text/html” frameborder=”0″ allowTransparency=”true” style=”border: 0″ class=”case-study”] A Lexus dealer on the west coast was faced with a unique set of issues, starting with territory: another Lexus dealer had the name of their city as part of their dealership name, despite the city being outside of their...

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Driving Sales Forward with Relevancy

August 19, 2016

[iframe src=”http://www2.purecars.com/l/64712/2016-08-18/8yvhm7″ width=”100%” height=”700″ type=”text/html” frameborder=”0″ allowTransparency=”true” style=”border: 0″ class=”case-study”]   We put the role of relevancy to the test with a Nissan dealer on the West Coast. Before launching PureCars, the dealer had multiple vendors working on the same channel. These vendors were running separate campaigns with differing goals,...

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Social Advertising: The New Driver for Automotive Sales

August 19, 2016

[iframe src=”http://www2.purecars.com/l/64712/2016-08-18/8yw3jr” width=”100%” height=”700″ type=”text/html” frameborder=”0″ allowTransparency=”true” style=”border: 0″ class=”case-study”] A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising. Their goal was to focus on getting relevant ads in front of the right customers, while boosting...

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PureCars/Google Strategy for McElveen Buick GMC

August 19, 2016

Before partnering with PureCars, McElveen Buick GMC relied on traditional advertising—Billboards, TV, Radio, Newspaper, Direct Mail, Event Advertising, and third party websites like Autotrader.com and Cars.com. “But with traditional media, it’s hard to tell if it’s working, and even harder to track,” says Todd Smith, General Manager of Operations, McElveen Buick GMC. PureCars introduced a comprehensive...

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What to Expect at Digital Dealer 2016

August 1, 2016

Each year, over 1,000 dealers come together for one of the biggest automotive events of the year: Digital Dealer Conference and Expo. With over 120 exhibiting companies, 100+ sessions, and 5 keynote presentations, the Digital Dealer Conference is an event you can’t afford to miss! Here’s what to expect at...

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More Screens = More Opportunity

July 26, 2016

Think about the last time you watched TV. Did you have your smartphone in front of you? A 2016 Nielsen Audience Report showed that adults in the U.S. watch over 5 hours of television per day. But the television isn’t all they’re focused on. Think with Google discovered that 84%...

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Metrics 101: The Basics of Digital for Auto

June 22, 2016

When Google introduced micro-moments earlier this year, the new consumer behavior, they found that shoppers conduct approximately 139 searches to gather information on a vehicle. Digital shapes the consumer journey, and forward-thinking marketers must adjust their strategy to remain relevant and successful. Technology drives us– and drives your sales forward....

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Completing Your Digital Presence With Social

June 13, 2016

It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us– instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well balanced approach:...

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Is Your Dealership Marketing to Millennials?

June 3, 2016

Written by Matt Tedesco, Strategic Sales Executive, PureCars  It seems like today that the advertising industry as a whole is extremely concerned with the ability to properly market to millennials. Perhaps you’ve read something on Driving Sales about it, or maybe it was a topic in your last 20 Group?...

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Big Changes to Google AdWords

May 25, 2016

Over the last several years, Google has changed the way they build and design their products because, as their Senior Vice President of Ads & Commerce, Sridhar Ramaswamy, notes: mobile has changed everything. 2016 has been a big year already for Google announcements. In late February, they announced that the...

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