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Get the Scoop on Facebook’s Mobile Canvas Ad

May 23, 2016

Globally, Facebook has over a billion mobile daily active users. A typical Facebook user is on his/her mobile 150 times a day, spending one to five minutes on mobile per session on a daily basis — either on Facebook, Instagram, or both (Facebook Report, 2016). So, guess what? As this...

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Dominating Sale Weekends from Search to Showroom

May 19, 2016

For many, this coming weekend is a summer kick off. The warmer weather motivates people to get up, go outside and…. Go car shopping! This upcoming holiday weekend is one of the best weekends for automotive. Dealership inventories are well stocked and incentives are at their best. Not only is...

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Tradigital: Connecting the Dots Across Devices

May 11, 2016

Think back to your first car. What did you consider the biggest enhancement? The automotive industry has come a long way since the days when a tape or CD player was a luxury detail. Today car lots are flooded with enhancement options, from hands-free mobile compatibility to wifi hotspots and...

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Steering In-Market Buyers with Tech

May 4, 2016

Today’s consumer visits only 1.4 dealerships before making a purchase. The shift in purchase behavior is clear: steering consumers in the right direction– from their seats to your showroom– starts online. With on-the-lot research declining, your dealership’s website is now a virtual showroom, making the search process even more critical...

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Accelerate Sales with Google Moments

April 21, 2016

This past December, Google introduced a new concept of buyer behavior: the idea that the consumer journey is now made up of a series of moments of intent. This set the stage for marketers in 2016, or the year of embracing micro-moments. In May, Google announced their ads would be...

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PureCars Wins AWA Award for SmartAdvertising Platform

April 14, 2016

PureCars is proud to announce that we have been recognized with a 2016 Automotive Website Award in the Marketing Solutions category for our SmartAdvertising platform. Winners in this category are selected based on the marketing solution’s ability to help dealers sell more cars in a digital age, increasing sales opportunities...

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How Google’s Change in SERP Layout Has Impacted Automotive Marketers

April 11, 2016

Background: As you probably saw in late February, Google announced that the ads on the righthand side of the search results page would be removed.  Their extensive testing showed that the change would not negatively impact advertisers as the right hand side ads had low clickthrough rates  to begin with....

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Embracing Tax Season in Automotive

April 10, 2016

In most cases, any mention of April 15th results in a dreaded sigh. But for the automotive industry, tax season brings a key opportunity for sales! Tax refunds are followed by big decisions. Taking a look at 2015’s IRS statistics proves that tax season can bring big consumer spending power:...

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NADA 2016: Connect With Car Buyers in a Mobile-First World

April 2, 2016

The National Automotive Dealers Association (NADA) Conference is the industry’s biggest event of the year- and it’s started with a bang! PureCars CEO and Co-Founder, Jeremy Anspach, teamed up with Trace Pryzybylowicz from Facebook’s auto team and other industry leaders Thursday afternoon to discuss new trends in mobile.   Missed...

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Spring Tune Up for Service Centers

March 25, 2016

Spring has sprung! Temperatures are heating up, flowers are blooming, and most importantly, consumers are gearing up to spend more time outside. Yahoo recently released their list of March consumer search trends. Based on last year’s data and search behaviors from recent months, the search engine found one commonality: the...

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