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Driving Sales Forward with Relevancy

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We put the role of relevancy to the test with a Nissan dealer on the West Coast. Before launching PureCars, the dealer had multiple vendors working on the same channel. These vendors were running separate campaigns with differing goals, causing inefficiencies in the overall strategy.

After leveraging PureCars SmartAdvertising’s dynamic structure and higher level of relevancy, the dealership saw: 

  • Increase in click-through rate from 0.4% to 5.9% (a 1474.10% difference!)
  • 21.89% decrease in cost per click
  • 1,200 conversions on average across VDP views, form fills, and phone calls

Screen Shot 2016-08-18 at 11.17.30 AM

How did they achieve these results? Download the case study to the right to find out how SmartAdvertising drove real results.


Rebecca Taylor

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