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Social Advertising: The New Driver for Automotive Sales

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A Maryland automotive dealer knew it was time to adjust their strategy to capitalize on the changing role of social in automotive advertising. Their goal was to focus on getting relevant ads in front of the right customers, while boosting clicks to website and product catalog sales.

The dealership decided to put PureCars SmartAdvertising Social to the test– the only platform capable of targeting with VIN-level ads on social. The results were impressive: 

  • Channel Attribution: 5% of inventory sold attributed to Facebook VIN-level retargeting ads
  • Higher Engagement: 3x higher click through rate than the Facebook benchmark
  • Higher Inventory Turnover: Of those VDP views, inventory stayed on lot for an average of 12 days
  • Increased VDP Views: Average page duration of 02:11

Screen Shot 2016-08-18 at 12.24.39 PM

How did they achieve these results? Download the case study to the right to find out how SmartAdvertising Social drove real results.


Rebecca Taylor

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