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Steering In-Market Buyers with Tech

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Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page. Engagement results were compared from groups to determine what offered the best customer experience in search. The benefits of driving consumers to inventory pages (SRP/VDP) were overwhelmingly positive.

Using PureCars SmartAdvertising three dealerships experienced:

  • Bounce rate reduction from 41% to 15%
  • Conversion rates more than doubled
  • 79% increase in session duration
  • Pages per session more than doubled

Screen Shot 2016-08-18 at 10.01.53 AM

How did they achieve these results? Download the case study to the right to find out how SmartAdvertising drove real results.

Rebecca Taylor

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