[iframe src=”http://www2.purecars.com/l/64712/2016-05-03/833gw5″ width=”100%” height=”700″ type=”text/html” frameborder=”0″ allowTransparency=”true” style=”border: 0″ class=”case-study”]
Leveraging PureCars SmartAdvertising, we drove 50% of users directly to the VDPs, and 50% to a specials landing page. Engagement results were compared from groups to determine what offered the best customer experience in search. The benefits of driving consumers to inventory pages (SRP/VDP) were overwhelmingly positive.
Using PureCars SmartAdvertising three dealerships experienced:
- Bounce rate reduction from 41% to 15%
- Conversion rates more than doubled
- 79% increase in session duration
- Pages per session more than doubled
How did they achieve these results? Download the case study to the right to find out how SmartAdvertising drove real results.
Leave a comment!
Don't Miss our Next Article!