Data without limits. Execution without effort.

PureCars, the leader in customer data management and advertising solutions for automotive, today announced its acquisition of Kansas City-based AutoAlert, the leading provider of automotive data mining and customer engagement solutions. The strategic acquisition brings together two industry innovators to deliver the most comprehensive, AI-enabled, activation-ready data platform in automotive retail.

Tax season isn’t just another campaign—it’s one of the most important buying moments of the year for dealerships. During this time, consumers receive the largest influx of disposable income they’ll see all year, and for many, that refund quickly turns into a down payment on their next vehicle. It’s a natural trigger point—one that moves shoppers from consideration to action faster than almost any other season.

At NADA 2026, Carley Painter of PureCars sat down for an interview hosted by the Car Guy Coffee Podcast, sharing key insights on how dealerships can leverage AI, clean data, and strategic marketing to drive results and enhance the customer experience.