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Streamline your customer acquisition with the latest in ad technology and full-service support
We use industry-leading data solutions, the latest ad technology and premier partnerships to get your dealership advertised on the right channels. Whether you need to lower ad cost per sale or per repair order, you can rely on PureCars.
Advertising on the right channels, at the right time
You’re running a dealership, and advertising is not always at the top of your to-do list. Sometimes, that means you miss opportunities that could bring qualified leads to the lot. When you work with us, we ensure you never miss an opportunity to get your dealership in front of prospective buyers.
Paid Advertising
PureCars ensures your budget is spent wisely across Google and Microsoft Bing with dynamic paid search based on your current dealership inventory. We customize campaigns to highlight incentives and can quickly update offers across thousands of ads. As a Google Premier Partner, your dealership can benefit from platform partner expertise and expand your paid search strategy with additional products such as Google Vehicle Ads, Performance Max, and Automotive Inventory Ads.
Paid Social
Stop the scroll with eye-catching creative and attractive offers on Facebook and Instagram. Whether you're looking to drive local awareness, showcase in-stock inventory, or feature current offers, social ads put you directly in front of shoppers. PureCars helps your dealership implement a comprehensive strategy to get more leads, sales, and service appointments through a wide range of social media ad types such as static, dynamic inventory, video, and lead ads. Supercharge your digital marketing with a full funnel paid social strategy.
Display
Not all programmatic advertising is alike, so you shouldn’t settle for a bare bones ‘set and forget it’ approach. PureCars display advertising harnesses the power programmatic display used by the largest global companies with DV360, deployed programmatic advertising. With PureCars, you’ll have access to Oracle and Google curated audiences for more efficient display advertising targeting in-market buyers.
Online Video
Capture your customer’s attention with branded videos highlighting your dealership benefits, incentives and service offers on the YouTube Trueview network. Target potential customers by video type, shopping intent, your customer list, retargeting, or custom audiences, while they are watching videos and researching their new vehicle.
Connected TV/OTT
Streaming TV is no longer the television of tomorrow — it’s the television of today, as two-thirds of North Americans are Connected TV (CTV) viewers, and less than half of US households have cable. CTV offers a level of targeting, addressability and efficiency that traditional TV just can’t match. With PureCars, dealers have direct access to reach shoppers on large screens and devices with highly-targeted, unskippable ads, based on geographic location, life events, vehicle ownership, your own first-party data, and more with efficient advertising buys through our partners including Amazon, Hulu, Disney, and Google.
Streaming Audio
Today’s on-the-go mobile consumer spends more time listening to digital audio than gaming, social media and video. Connect to them with Spotify advertising — across devices, moments, and formats while they stream music and podcasts. With PureCars Streaming Audio on Spotify, dealers get access to on average 18.5% additional reach to radio advertising. PureCars is the exclusive tier 3 automotive direct buyer on the Spotify advertising platform, the #1 audio streaming platform in the world.
Fixed Ops
Increase service appointments and ROs at a lower ad cost per RO, with integrated digital advertising for parts and service that includes Search, Social, Display, Retargeting, Video and Waze advertising.
Email marketing through the AutoMiner ensures all of your sales or service communications reach the highest number of potential customers by leveraging the cleanest data possible. Whether you want to send a single campaign or automate ongoing emails, we offer custom creative and full support to provide you a strong ROI. We also offer conquest lists to help you expand your marketing efforts and reach new potential customers in your market.
Direct Mail
Select from a wide range of sales and service campaigns, with customizable creative. Cleansed customer data from the AutoMiner ensures addresses and vehicle ownership are verified prior to printing to provide you with the highest possible contact rate and reduce wasted advertising dollars.
Text
Reach customers with timely sales and service communication through text message. The AutoMiner enriches and appends customer data regularly to ensure you have the most accurate contact information for all customers.
BDC Lists
Improve the productivity of your BDC by providing call lists directly from the AutoMiner. Cleansed customer data ensures a significant improvement in contact rate, generating more appointments and repair orders for your dealership. Segment your customer database and design call campaigns that meet the needs of your dealership.
A true extension of your team
Whether you have a marketing team, a single director, or plan to bring us in to lead your advertising efforts, we’ll integrate seamlessly. Keeping the needs of your dealership in mind, we’ll tailor all communication to the point of contact. You’ll get all the information you need, and none that you don’t.
When human expertise meets advanced ad tech, dealers win.
Our partnerships keep you one step ahead of your competition
Whether you have a marketing team, a single director, or plan to bring us in to lead your advertising efforts, we’ll integrate seamlessly. Keeping the needs of your dealership in mind, we’ll tailor all communication to the point of contact. You’ll get all the information you need, and none that you don’t.
When human expertise meets advanced ad tech, dealers win.
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Can I purchase Digital Advertising without the AutoMiner CDP?
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Can I use the AutoMiner CDP and continue to use my current digital advertising vendor?
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What services does PC/TAM provide?
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