Outsmarting the Election Ad Spike: Where Dealerships Should Shift Their Marketing Dollars

To maximize ROI, dealerships should pivot spend toward first-party data networks, automated feed-based channels, mid-funnel local streaming, and high-margin service departments.

Every dealership has customers sitting in its database with equity, service activity, purchase history, loyalty, and other signals that indicate they may be ready to make a move. The opportunity isn't finding more data. It's making sure your team knows who to contact, why they should contact them, and what to do next.

Black Friday shoppers are already planning where they’ll shop. Give your dealership a way to get in front of them before the weekend arrives.

See how this GM dealership leveraged PureCars’ CDP RIDE (Real-Time Inventory Display Engine) Email Campaigns to create targeted, strategic outreach resulting in 21 additional vehicles sold in 30 days.

The final months of the year can be an important planning period for businesses. Owners may be evaluating expenses, replacing aging vehicles or adding capacity for the year ahead. For dealerships, that creates an opportunity to connect with commercial and fleet prospects while those purchasing decisions are taking shape.

This November, the automotive industry gathers in Palm Beach for one of the most forward-looking retail events of the year. PureCars is proud to return as a sponsor of the Modern Retailing Conference, taking place November 15–17, 2026, at the Eau Palm Beach Resort.

PureCars and AutoAlert weren't competing with each other — they were solving two different halves of the same problem.

Digital Dealer 2026 brought dealership leaders, marketers, sales professionals, and technology experts together for two days of conversations about how dealers can turn the data they already have into more meaningful customer engagement and measurable revenue.

Google is giving automotive shoppers another way to discover vehicles, and dealers with active Vehicle Ads campaigns are already positioned to take advantage of it.