Steering Your Marketing Forward with Google AI

The automotive industry is in the midst of a digital transformation, and customer expectations are evolving just as fast. Traditional digital advertising strategies are no longer enough to compete. To thrive, today’s dealerships need tools that are intelligent, automated, and built for real-time decision-making. That’s where Google AI comes in.

This success story demonstrates the transformative impact of utilizing data-driven solutions like the AutoMiner. By understanding their customer base and implementing targeted marketing strategies, dealerships can effectively increase service lane traffic, enhance customer relationships, and ultimately drive sales.

PureCars, the leading provider of digital advertising and marketing technology solutions for dealerships, is proud to announce its inclusion in the Toyota & Lexus Canada Programs as an approved provider of Digital Advertising. These partnerships enable PureCars to support Toyota & Lexus Canada dealers with a comprehensive suite of advertising solutions designed to drive measurable results and enhance customer engagement.

Buckle up! You’re about to take five laps around the data-fueled track of real dealership wins powered by the AutoMiner CDP. From clean data to closed deals, each day reveals how PureCars clients are driving results with strategic segmentation, automation, and omnichannel campaigns.

In today’s competitive automotive market, Hyundai dealerships need more than just visibility—they need precision, insight, and results. That’s why we’re excited to share that PureCars has been named an approved provider in the J.D. Power Hyundai Motor America Digital Advertising Program.

Lauren Donalson, President and COO of PureCars, sat down with the Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, for an insightful conversation about the evolving role of AI in automotive marketing and customer engagement. As a leader in the industry, Lauren shared how PureCars is leveraging AI-driven solutions to enhance dealership marketing strategies and improve customer interactions.

Driving service appointments takes more than just great offers—dealerships need the right strategy and data to effectively connect with their customers. For a BMW dealership near Washington D.C., that strategy came through the AutoMiner CDP (Customer Data Platform), which helped transform their service marketing efforts and increase service traffic.

With new vehicle tariffs on the horizon—impacting roughly 46% of vehicles sold and likely affecting parts costs before May—dealerships face another wave of industry disruption. While there’s a temporary cushion with an average 89-day supply of new inventory, the long-term effects could shift demand, pricing, and inventory availability dramatically. The key to staying ahead in uncertain times? Knowing exactly who your shoppers are, what they want, and how to reach them.That’s where PURE Identity comes in.

With new vehicle tariffs looming and parts costs expected to rise, dealerships are entering a season of uncertainty. While current inventory may not be immediately impacted, future shipments and service costs could be—and that means now is the time to get strategic with your data, messaging, and marketing spend.