Customer Data PLATFORM (The Autominer)

All your customer data in one platform – clean, and ready to use

The AutoMiner gives you a snapshot of your customer data, including how many records we’ve cleansed, newly added records, and your current capture rates. We’ll help you easily identify opportunities to create impactful campaigns for both sales and service – making it easier to extend your customer’s lifetime.

Schedule a demo
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Goodbye, cookies. Hello, first-party data.

Technology changes quickly, and the AutoMiner helps you keep up. When you combine the AutoMiner’s clean data with PureCars’ marketing solutions, you reap the benefits immediately.

Identify and segment website visitors and existing customers for targeted campaigns

One-stop shop for all of your marketing needs

Instant ability to activate your advertising with the cleanest customer data

Increase match rates and better ad targeting

Ensures compliance with consumer privacy laws

GRowth

The future of automotive marketing is data

Import your CRM & DMS Data
Clean & Append Data
Securely Store
(Data export available)
Activate Marketing Campaigns
Campaign Attribution Reporting

Campaign Channels:

  • Digital Advertising
  • Direct Mail
  • Social Media
  • Text
  • Email
  • BDC

Campaigns Include:

  • Sales
  • Service Reminders
  • Lease Ending
  • Recall
  • Equity Mining
  • Lost Customers
  • Conquest Marketing
  • And MORE!

“It pays for itself and then some, the ROI is a no brainer.  The sales campaigns have been awesome, we’ve seen a clear lift in what we’ve been doing.”

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Chris Martinez

General Manager, Mercedes Benz of San Antonio
Success stories
OUR IMPACT

With clean data at your fingertips, anything is possible

The AutoMiner’s clean data provides a boost to all areas of your dealership.

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Sales

  • Target customers who are most likely to buy
  • Develop a steady stream of leads from more consistent campaigns using AutoMiner lists as a single source of truth
  • Simplify lead generation with dealer branded campaigns with automated follow-ups
  • Nurture leads across channels (digital advertising, email, text, direct mail, BDC call lists)
  • Develop and send campaigns instantly (or schedule them) so you’re constantly top of mind with your customers when they need a vehicle

Service

  • Increase customer lifetime value with consistent, automated service campaigns
  • Provide an immediate boost to ROs with proven, ready-to-deploy campaigns
  • Engage service customers throughout their lifecycle, from first service visit through warranty expiration
  • Increase ROs easily by segmenting customers by mileage and last service visit
  • Easily execute recall campaigns to generate revenue and improve customer satisfaction
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Marketing

  • Full-service marketing support to help you maximize sales and service opportunities
  • Build, validate and deploy campaigns in minutes
  • Segment likely buyers and integrate exclusion lists for the best ROAS
  • Market beyond your customer database by importing manifest or OEM lists, adding conquest customer data and website visitor data
  • Video integration with Covideo Dealer Services
DATA ENHANCEMENT

Looking to further enhance your data and marketing capabilities?

The average shopper owns 3.2 devices, and their digital journey is fragmented across both devices and channels. In today’s privacy-focused world, it’s essential to connect the dots and identify as many intent-based signals as possible to maximize your cross-channel marketing efforts. AutoMiner clients can now add PURE Identity to our customer data platform.

PURE Identity Enables Dealers To:
Identify, enrich and segment anonymous website visitors by linking known-users to their unknown devices and creating a unified customer profile
Build unique audiences for endless sales and fixed ops marketing campaigns, based on specific goals
Activate cross-channel marketing to reach likely buyers with intent-based marketing campaigns, including 1:1 messaging from the AutoMiner
Identify anonymous web traffic, generate long-lasting retargeting audiences, and send audience data to ad accounts resulting in increased retargeting performance and lower ad costs

Your customer lifetime value is about to go up

No more logging into multiple platforms to see your data. The AutoMiner combines all your data into one, secure dashboard, cleanses and enriches your data to help you better market to your sales and service customers.

Schedule your demo now

FAQ

See all questions

Can I purchase Digital Advertising without the AutoMiner CDP?

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Can I use the AutoMiner CDP and continue to use my current digital advertising vendor?

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What services does PC/TAM provide?

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