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SmartAdvertising®

With SmartAdvertising we look at your market, inventory and budget to design, optimize and expertly manage a comprehensive digital marketing plan, tailored to your specific challenges and goal(s).

There’s no shortage of digital advertising solutions available to your dealership. How do you cut through the noise to find a partner you can build a relationship with, one that understands your evolving market, challenges and goals? And more importantly, one that drives consistent, measurable results for your dealership or group, while reducing ad waste.

It’s no longer just about “SEM” or “Social”. It’s about having the right digital mix, the right technology and the right budget to get to where you want to go.

SA-DashboardMobile

Search

SmartAdvertising delivers ads across devices based on search-relevant features, such as trim level, color, and reconditioning. Capture customers at the peak of purchase intent with robust ad structure and compelling copy.

Social

Reach and re-engage low funnel shoppers with inventory ads. By linking a dealer’s live inventory feed with Facebook, we deliver VIN-level ads directly into Facebook users’ News Feeds. Capitalize on the “need it now” moments with Waze.

Display

Leverage the most aggressive bidding strategy through real-time bidding to re-engage past visitors and drive low-funnel traffic back to your site. Increase brand awareness, retarget, conquest and offer through tailored, compliant creative.

Video

70% of people who used YouTube as part of their car buying process were influenced by what they watched. Captivate shoppers with engaging, high-impact pre-roll video on YouTube and across video content through our exclusive ad network.

"PureCars technology combines the utilization of data with great people. SmartAdvertising uses sales data to drive better advertising strategy, such as using information we already have in our CRM to target customers for better quality interactions. Our Success Manager tailors our reporting and interactions around our dealership’s unique needs and preferences. Overall, the two have made digital very easy."

Michael Lopez

Group Marketing Director, Brown Automotive Group

 

See how it works.
Book a demo.

We’ll contact you within 1 business day (usually sooner) to book your demo.