The future of automotive marketing is data.

At the PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, we had the pleasure of sitting down with Lisa Gener, Marketing Director at Covert Auto Group. With over two decades in the automotive industry, Lisa shared her insights on the evolving role of digital marketing in automotive retail, PureCars' technological advancements, and the growing importance of first-party data.

The electrification race is officially on, and the conversation around EV adoption has never been more critical. On a recent episode of the EVs for Everyone podcast, hosted by Elena Ciccotelli, PureCars’ Vince Schiano and Caitlin Cowley shared key insights on how dealerships can successfully navigate the growing EV market. From leveraging data-driven marketing strategies to optimizing ad spend, PureCars is helping dealerships connect with the right customers at the right time.

To redefine how dealerships interact with customers and manage their marketing operations, PureCars has unveiled RylieAI. This cutting-edge platform combines advanced AI technology with PureCars’ proprietary data tools to help dealerships build stronger customer relationships, streamline workflows, and grow revenue.