Blog

August 14, 2025

Score Big This Football Season: How Car Dealers Can Win with OTT Advertising

Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested. When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.

Score Big This Football Season: How Car Dealers Can Win with OTT Advertising

Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested. When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.

August 14, 2025

Join PureCars at the 2025 NCM Clients & Friends Digital Success Workshop

PureCars is proud to participate in this year’s NCM Clients & Friends – Digital Success Workshop, a premier event bringing together top dealership leaders and digital innovators for three days of strategy, insight, and hands-on learning.

August 12, 2025

Boost Fixed Ops Revenue & Retention with the AutoMiner

For many dealerships, increasing service retention is a top priority—but without the right tools, valuable opportunities can slip through the cracks. One dealership aimed to maximize service visits by leveraging GM-provided manifest lists, but lacked an efficient way to take action. That’s where the AutoMiner stepped in.

Top 5 Questions Answered About a Customer Data Platform (CDP)

Data is the fuel of modern marketing—but only if you can organize and use it effectively. That’s where a Customer Data Platform (CDP) comes in. Dealerships today are managing data from multiple sources: CRM, DMS, website leads, service visits, digital advertising, and more. Without a centralized view of this information, you’re left with disconnected insights and missed opportunities.

Smarter Conversations, Real Revenue: How RylieAI is Driving Service Conversions

In a world where instant communication is the norm, dealerships can’t risk delayed responses or missed service opportunities. Recognizing this, one dealership set out to improve its customer engagement, aiming to drive more vehicles into its service lanes through smarter, more efficient conversations.

PureCars Expands Adoption of RylieAI Conversations — Proven 24/7 AI Assistant Driving Results for Dealerships

Atlanta, GA – July 18th — PureCars, a leading provider of automotive marketing and technology solutions, today announced the continued expansion of RylieAI Conversations, an AI-powered engagement solution delivering measurable success for dealerships nationwide. Already deployed by forward-thinking retailers, RylieAI Conversations is helping dealerships streamline operations, elevate customer engagement, and drive revenue — all day, every day.

Google I/O 2025 Recap: What Google’s Latest AI Innovations Mean for Automotive Marketing

Google I/O 2025 showcased a powerful evolution in AI technology, setting the tone for the future of digital advertising. With announcements ranging from generative video tools to new AI-powered search experiences, Google’s latest innovations signal major changes on the horizon.

Brewing Solutions: A Conversation with Aaron Sheeks, CEO of PureCars The Power of People in Automotive Success

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Your Website Traffic Is Talking — Are You Listening? Turn Anonymous Shoppers Into Real Sales Opportunities

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

Score Big This Football Season: How Car Dealers Can Win with OTT Advertising

Football season isn’t just about touchdowns and rivalries; it’s also prime time for connecting with car buyers. Millions of fans tune in weekly, creating one of the most concentrated, engaged audiences you’ll find all year. For dealerships, this presents a powerful opportunity: your ads can appear in the exact moments when viewers are highly attentive and emotionally invested. When paired with the reach and targeting capabilities of premier channel partners and executed with PureCars’ expertise, your dealership can dominate the screen during peak viewing moments.

August 14, 2025

Join PureCars at the 2025 NCM Clients & Friends Digital Success Workshop

PureCars is proud to participate in this year’s NCM Clients & Friends – Digital Success Workshop, a premier event bringing together top dealership leaders and digital innovators for three days of strategy, insight, and hands-on learning.

August 12, 2025

Boost Fixed Ops Revenue & Retention with the AutoMiner

For many dealerships, increasing service retention is a top priority—but without the right tools, valuable opportunities can slip through the cracks. One dealership aimed to maximize service visits by leveraging GM-provided manifest lists, but lacked an efficient way to take action. That’s where the AutoMiner stepped in.

Top 5 Questions Answered About a Customer Data Platform (CDP)

Data is the fuel of modern marketing—but only if you can organize and use it effectively. That’s where a Customer Data Platform (CDP) comes in. Dealerships today are managing data from multiple sources: CRM, DMS, website leads, service visits, digital advertising, and more. Without a centralized view of this information, you’re left with disconnected insights and missed opportunities.

Smarter Conversations, Real Revenue: How RylieAI is Driving Service Conversions

In a world where instant communication is the norm, dealerships can’t risk delayed responses or missed service opportunities. Recognizing this, one dealership set out to improve its customer engagement, aiming to drive more vehicles into its service lanes through smarter, more efficient conversations.

PureCars Expands Adoption of RylieAI Conversations — Proven 24/7 AI Assistant Driving Results for Dealerships

Atlanta, GA – July 18th — PureCars, a leading provider of automotive marketing and technology solutions, today announced the continued expansion of RylieAI Conversations, an AI-powered engagement solution delivering measurable success for dealerships nationwide. Already deployed by forward-thinking retailers, RylieAI Conversations is helping dealerships streamline operations, elevate customer engagement, and drive revenue — all day, every day.

Google I/O 2025 Recap: What Google’s Latest AI Innovations Mean for Automotive Marketing

Google I/O 2025 showcased a powerful evolution in AI technology, setting the tone for the future of digital advertising. With announcements ranging from generative video tools to new AI-powered search experiences, Google’s latest innovations signal major changes on the horizon.

Brewing Solutions: A Conversation with Aaron Sheeks, CEO of PureCars The Power of People in Automotive Success

The Coffee Guy Car podcast hosts, Fred Lennartz and Lou Ramirez, sat down with Aaron Sheeks, CEO of PureCars, for an engaging and insightful discussion about leadership, innovation, and the progressing automotive market. The conversation centered on how success in the industry wasn’t just about technology or data—it was about people.

Your Website Traffic Is Talking — Are You Listening? Turn Anonymous Shoppers Into Real Sales Opportunities

Every dealership wants more leads, more appointments, and more sales. But what if you're already getting the traffic—you just don’t know who those shoppers are? Right now, over 95% of your website visitors leave without submitting a form. That’s a massive opportunity slipping through the cracks. It’s time to stop guessing and start listening. With the combined power of the AutoMiner and PURE Identity, dealerships can connect the dots between anonymous traffic and real customer activity—turning missed visits into measurable results.

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