From Broad Marketing to Precision Outreach: Pettus Ford's Experience with the AutoMiner

Managing customer data effectively is a critical challenge for automotive dealerships. TeeJay Crawford, the Digital Marketing Director at Pettus Ford, recently discussed this issue and highlighted how the AutoMiner has made a significant difference for his dealership.

If you were unable to make it to the Digital Dealer Conference & Expo or just want a refresher, we've got you covered! Our presentation, Fuel Your Digital Strategy: Learn How to Optimize Your First-Party Data, was packed with insights on harnessing the power of the data your dealership already collects.

PureCars offers powerful advertising strategies designed to help you revamp your approach, capture attention, and drive sales as we head into Q4. From festive themes to cutting-edge targeting techniques, here’s how you can unwrap success this holiday season with PureCars.

Facebook and Instagram have become essential platforms for reaching potential car buyers. With PureCars’ full-funnel social ad solutions, your dealership can harness these channels to engage local shoppers, drive more leads, and increase sales. Whether your focus is raising brand awareness, showcasing your inventory, or promoting current offers, PureCars offers tailored strategies to ensure your ads land in front of the right audience.

By turning to PureCars, the Ohio-based dealer group overcame their data and advertising obstacles, ultimately driving more traffic to their showrooms and achieving significant lead generation. This case study emphasizes the importance of integrated advertising, strategic geographical targeting, and effective feed management in achieving successful dealership marketing outcomes.

PURE Strategy, co-hosted by PureCars and Google in Austin this September, was a pivotal gathering for automotive industry leaders and innovators. The event offered a comprehensive look at current trends, emerging challenges, and future opportunities within the sector.

Get ready for a captivating experience at the Digital Dealer Conference & Expo, October 8th-10th, in Las Vegas! This event brings together top automotive dealers, OEMs, thought leaders, and solution providers for 2.5 days of networking and growth.

PureCars' CDP, the AutoMiner provides dealerships with advanced tools to tackle key marketing challenges. By improving customer engagement, streamlining campaign management, and optimizing inventory turnover, the AutoMiner helps dealerships stay ahead in the dynamic automotive space. PureCars' solutions are designed to meet today's needs while paving the way for future success in a constantly evolving market.

To elevate their marketing efforts, an auto group partnered with PureCars to implement Performance Max campaigns. This innovative strategy provided the ability to target audiences with precision based on behavior and signals, allowing the auto group to deliver tailored messaging across various channels. By unifying their marketing efforts, they could reach potential buyers through Search, Display, Demand Generation, Maps, Gmail, YouTube, and Vehicle Ads—ensuring consistent and effective communication throughout the customer journey.