Driving Service Traffic Through Hyper-Targeted Outreach: How the AutoMiner Helped an Acura Store Reactivate Past Customers

An Acura dealership near Washington D.C. was facing limited inventory but still wanted to maintain steady revenue. With fewer vehicles on the lot, the dealership shifted focus to its service department, recognizing an opportunity to bring back past customers who hadn’t serviced their vehicles in over a year. However, attracting these lapsed customers required more than a general campaign—it called for a personalized, data-driven approach that would resonate with each customer individually.