PureCars Joins V20 Group: Driving Innovation and Collaboration

PureCars is thrilled to announce our membership in David Kain's V20 Group for vendors, a transformative initiative redefining collaboration in the automotive industry. This partnership underscores our commitment to innovation, industry leadership, and delivering exceptional value to our dealership partners.

The shift from traditional TV advertising to Amazon’s OTT platform marked a significant advancement for a regional business center. With PureCars’ strategic expertise, the campaign not only met but exceeded its goals. This success story illustrates the power of integrating digital advertising with traditional methods to achieve substantial marketing impact.

In an interview at the PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, Aaron Sheeks, CEO of PureCars, shared his insights on the state of the automotive industry and how dealerships can navigate the current challenges with data-driven strategies. With rising floor plan costs and tighter consumer budgets, the industry is at a critical juncture. Dealerships must choose whether to boom by investing in growth or face gloom by sticking to old ways. Aaron laid out PureCars' approach to helping dealers not just survive but thrive in this changing landscape.

The end of the year will be here before you know it, and with it, the expiration of any unused co-op dollars. Now is the time to ensure you’re not leaving money on the table. Let PureCars help you create a strategic, customized plan to allocate your remaining co-op dollars and maximize their impact across the most effective channels. By taking action now, you can boost your year-end results and start the new year on strong footing.

Recently, Amazon and PureCars hosted an insightful webinar, "Put a Bow on Your Holiday Sales Strategy with Amazon Video," focusing on how car dealerships can leverage video advertising to maximize holiday sales. Here’s a recap of the key takeaways tailored for the automotive industry.

Get ready for NADA 2025—the automotive industry's most anticipated event of the year, taking place in the heart of New Orleans! This is where dealership leaders, innovators, and trailblazers gather to explore cutting-edge developments, network with peers, and gain insights that will drive their businesses forward.

Managing customer data effectively is a critical challenge for automotive dealerships. TeeJay Crawford, the Digital Marketing Director at Pettus Ford, recently discussed this issue and highlighted how the AutoMiner has made a significant difference for his dealership.

If you were unable to make it to the Digital Dealer Conference & Expo or just want a refresher, we've got you covered! Our presentation, Fuel Your Digital Strategy: Learn How to Optimize Your First-Party Data, was packed with insights on harnessing the power of the data your dealership already collects.

PureCars offers powerful advertising strategies designed to help you revamp your approach, capture attention, and drive sales as we head into Q4. From festive themes to cutting-edge targeting techniques, here’s how you can unwrap success this holiday season with PureCars.