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5 Compelling Stats About the Car Buyer’s Journey

April 13, 2018

The car buying journey is constantly evolving. Rapidly changing technologies, increasing competition and shrinking profit margins are making it harder for dealers to stay ahead in hyper-competitive markets. To gain the upper hand and consistently win more business, your dealership has to put the customer at the center of everything...

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PureCars Named Volkswagen Dealer Certified Digital Advertising Partner

April 9, 2018

Volkswagen dealers now have access to PureCars’ digital advertising platform capabilities. PureCars, the premier advertising technology company for the automotive industry, today announced it has been named a Certified Digital Advertising partner in the Volkswagen Dealer Digital Program. Volkswagen dealers across the U.S. can now take full advantage of PureCars’...

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A Car Buyer’s Journey: Comparing Dealership Sales Experience with Carvana

April 6, 2018

This article was contributed by Josh Stone. He and his wife, Chrissty, recently had to replace their two cars. They chose to go through a dealership for the first, and Carvana for the second. He shared some interesting insights on both experiences with PureCars. Shopping for cars is a lot...

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Facebook Cuts Off Third Party Data Targeting

Facebook Cuts Off Third Party Targeting

April 2, 2018

Facebook announced that it will cut off access to third-party data for ad targeting. This decision comes on the heels of the Cambridge Analytica data scandal. Many advertisers have come to rely on 3rd party data like Experian and Acxiom to target customers that are harder to qualify when just...

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Video Advertising for Automotive

3 Ways Dealers Can Use Video Advertising to Engage Customers

March 23, 2018

Video advertising is proving to be a powerful sales tool for dealerships. As shoppers take more of their buying journey online and out of the showroom, dealers need to do the same to win their business. Today, automotive brands are spending more and more on digital ad campaigns that don’t...

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NADA Show 2018 Preview

Looking Forward to NADA Show 2018

March 7, 2018

It’s almost that time again! In just a few short weeks, thousands of people will descend on Las Vegas for the auto industry event of the year — NADA Show 2018. As usual, the NADA has assembled an all-star lineup of speakers, workshops and one-of-a-kind experiences for attendees. For obvious...

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Top Workplaces 2018 - The Atlanta Journal-Constitution.

PureCars Named Workplace Achiever in AJC’s 2018 Top Workplaces

March 5, 2018

ATLANTA, GA – March 5, 2018 –  PureCars has been awarded a 2018 Top Workplaces, Workplace Achiever honor by The Atlanta Journal-Constitution. The list is based solely on employee feedback gathered through a third-party survey administered by research partner Energage, LLC (formerly WorkplaceDynamics), a leading provider of technology-based employee engagement...

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Facebook for Automotive Marketing

The Role of Facebook in the Car Buying Journey

February 9, 2018

It takes more than just chance to reach today’s consumer. We can no longer assume that in-market buyers will come to us– instead, dealers must take a strategic approach, utilizing targeting and retargeting to put themselves at the forefront of the consumer’s mind. That means developing a well balanced approach:...

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PureCars Receives “Top Rated” DrivingSales Award for SEM – Paid Search

February 2, 2018

Receiving top grade in Dealer Satisfaction, PureCars SmartAdvertising® wins award in SEM – Paid Search Category from DrivingSales Atlanta, GA – February 1, 2018 – PureCars SmartAdvertising® has received a “Top Rated” SEM – Paid Search Award in the eighth annual DrivingSales Dealer Satisfaction Awards, presented at a special event...

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A Car Buyer’s Journey: The Importance of Relevant Digital Advertising

December 16, 2017

This article is a true account of a car buyer’s journey, as told by one of our Strategic Sales Executives, Matt Wagner. Matt sold his friend her Acura TSX in 2006, and she turned to him for advice when it was time to look for a new vehicle. She loved...

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