Effective 5/1, PureCars is excited to announce it has been selected as an FCA Digital Certified Partner by FCA North America for Digital Advertising. With this new partnership, FCA dealers using SmartAdvertising® are eligible to apply for 100% PAP Fund Reimbursement on search, display/retargeting, social and video.

“There are a lot of exciting opportunities that come with this new partnership with FCA, ” said Sam Mylrea, CEO of PureCars. “We are especially excited about working directly with the FCA team, leveraging our proprietary tech platform to provide best-in class performance and customer service to FCA dealers across the country.”

FCA dealers enrolled in the program now benefit from co-op reimbursement, in addition to SmartAdvertising®’s powerful data-driven, multi-channel technology and a dedicated team of experienced digital strategists. Through this new partnership, PureCars will continue to help FCA dealers effectively deliver relevant and dynamic advertising experiences to car shoppers at key micro moments in the path to purchase.

“Considering the dominant influence of digital on the customer journey, dealership advertising has to be on point to generate high returns,” Mylrea said. “It has always been our mission to maximize those returns for our dealer partners, and this new partnership is another way we can accomplish that goal.”

The influence of digital in the customer journey is only going to grow, and with it the importance of efficient and effective dealership advertising. PureCars is excited for the opportunity to expand its capabilities to help FCA dealers reach more in-market shoppers while increasing the return on digital advertising with PAP fund reimbursement.

Learn more about the FCA Digital Certified Program for FCA dealers.

About PureCars

Founded in 2007, PureCars unlocks dealerships full sales potential with data-driven, multi-channel technology solutions and expert digital strategy teams. By utilizing its extensive data library and proprietary technology, PureCars’ marketing automation and business intelligence solutions enable dealers to capture more customers, optimize spend efficiency and maximize profitability. To learn more about PureCars visit www.purecars.com.