CBT News' Bridget Fitzpatrick recently sat down with Aaron Sheeks, CEO of PureCars, to discuss the company’s latest innovation—RylieAI. Sheeks shared how this cutting-edge digital employee is set to transform dealership operations by improving customer connections, increasing revenue, and streamlining efficiencies.

Revolutionizing Dealership AI with RylieAI

Sheeks began by highlighting the growing conversation around AI in the automotive space. Over the past few years, PureCars has been developing the first truly automotive-focused digital employee—one that goes beyond assistance to fundamentally reshape how dealerships operate.

What Sets RylieAI Apart?

While AI solutions are emerging across the industry, Sheeks was quick to highlight what makes RylieAI stand out. “There are several AI companies here at the show, and many are doing great things. But the difference with RylieAI is that it’s powered by years of development and millions of dollars invested in automotive-specific data,” he explained. “You can have great AI, but it’s only as good as the data it consumes. Because we’re a data company first, we don’t need to rely on external sources to fuel RylieAI—it’s built directly into the automotive ecosystem.”

Addressing Dealership Challenges with Seamless Integration

One of the biggest pain points in dealership operations is managing multiple software solutions to handle various functions. Sheeks sees RylieAI as a unifying force. “Right now, you might need six different companies to solve your dealership’s challenges. My goal is to consolidate those solutions into one—PureCars—where RylieAI can seamlessly integrate and optimize everything.”

The Inspiration Behind RylieAI

As a founder and operator, Sheeks understands the need for technology that truly resonates with dealers. “When you build something yourself, you start to see the pain points firsthand. That’s what drove us to create RylieAI—not just as a cool tool, but as a real-world solution that dealerships can rely on every day.”

A Glimpse into the Future of AI in Automotive

Looking ahead, Sheeks sees AI playing an even greater role in shaping the automotive industry. “I love solving big problems, and as long as cars are around, we’ll continue to push the boundaries of technology,” he said. “RylieAI is just the beginning.”

With its deep automotive data integration, real-time customer interactions, and ability to streamline dealership operations, RylieAI is poised to be a game-changer. As Sheeks put it, “This is the next step in making AI truly work for dealers—not just as an add-on, but as a core part of their business strategy.”

Final Thoughts

PureCars’ commitment to innovation is clear, and RylieAI is a testament to that vision. By bridging the gap between AI and dealership operations, it’s setting a new standard for how dealerships connect with customers and optimize their businesses.

Stay tuned for more updates from PureCars as they continue to drive the future of automotive technology.

WATCH THE FULL INTERVIEW HERE

‍