ATLANTA – (July 5, 2023) – PureCars, the leading customer data and marketing platform for automotive dealers, announced today that their Customer Data Platform (CDP), The AutoMiner, has been approved as an add-on solution in GM’s Dealer Digital Solution program and available for IMR match reimbursement. US-based GM dealerships can now add the powerful CDP technology to their digital advertising packages.

The AutoMiner solves a pain point that has plagued the industry for years — incomplete and inaccurate customer data that leads to a significant waste of ad spend. Dealers that take advantage of the AutoMiner CDP in tandem with their PureCars digital advertising package can expect to achieve:

• Consolidation of customer data from multiple sources
• Instant activation of their advertising with the cleanest first-party data
• Optimized advertising, ensuring consumers see the most relevant messages, including the ability to omit recent buyers from sales ads
• Custom audiences of their best customers and prospects, which can be used in a wide range of marketing channels (search, social, video, OTT, email, text, BDC calls)
• Hyper-targeted and automated marketing throughout the customer lifecycle
• More efficient use of their advertising budget
  

In addition, the AutoMiner ensures the secure storage and delivery of all data, aligning with strict privacy, data security and encryption policies.

“We are thrilled that GM embraces the importance of clean first-party data and how it can elevate the marketing potential for their dealers,” said Lauren Donalson, Chief Operating Officer at PureCars. “With the automotive market being as competitive as ever and the pending elimination of third-party cookies, this is an ideal opportunity for GM dealerships to activate clean first-party data in their marketing strategy.”

The AutoMiner CDP was officially launched in GM’s Dealer Digital Solution program on June 1 and is fully available for dealers that wish to add the technology to their PureCars digital advertising package.

Interested dealers are invited to visit https://info.purecars.com/gm-customer-data-platform to book a consultation and learn more.

About PureCars

PureCars helps thousands of dealers win their markets with solutions that drive more sales and ROs at lower costs. Our unique combination of customer data management, advanced advertising solutions, digital merchandising and market analytics provide dealers and partners with marketing technology that increases efficiency and profitability. We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, maintain compliance with 40+ brands and serve 65 of the top 100 dealer groups in North America. Visit purecars.com to learn more.