Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing, has announced The AutoMiner is the winner of the 2023 AWA Award in the Customer Data Platform category.

The AWAs were created in 2008 to recognize the best vendors in automotive digital marketing, primarily focused on websites. Since then, the AWAs have become a benchmark in the automotive industry for recognizing innovative products, now in 20 categories.

The 2023 AWAs recognized the efforts of many deserving companies who stand out in their areas of expertise and have proven to be thought leaders, disruptors, and innovators.

This year’s lineup of winners included a number of exciting new products designed to create operational efficiencies for auto dealers, strengthen their brand, and grow their bottom line. In addition to creating new tools, the vendor community fully embraced the challenges and opportunities created by low inventory and a tight labor market.

“I want to thank everyone who participated in the AWA review process this year,” said Pasch. “We watched demonstrations of an amazing group of innovative and progressive products, and we are proud to be associated with these companies who have invested so much of their time and resources to better serve the automotive dealer community.”

Go to awa.autos to watch video reviews and product demonstrations for all 20 categories. Viewers will see how these products can solve dealership pain points and make a positive impact on their operations.

The digital advertising landscape is poised for a cookieless future later this year, making secure and actionable first-party data critical for dealers to compete in a crowded market. Without the ability to use options like audience matching and retargeting, dealerships will need to rely on their own first-party data to understand and engage their customers in a more personalized and relevant way. In addition, dealers must also consider strict privacy, data security and encryption policies – and the potential hefty fines associated with them. The AutoMiner’s data platform ensures the secure storage and delivery of all data.

“We are the first and only encrypted customer data platform with automated data hygiene services that connect directly to a dealer’s advertising accounts, ” said Aaron Sheeks, President of PureCars. “We provide what every dealer in the country is asking for: the complete package of data management and best-in-class marketing solutions — with the dealer’s success as the goal.”

To learn more, dealers are encouraged to visit https://info.purecars.com/nada-2023 or NADA booth #3879 to meet in person with representatives of  PureCars and The AutoMiner.

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About Brian Pasch

Brian Pasch, Founder of PCG Companies and Brian Pasch Enterprises (BPE), has been actively involved with automotive franchise dealers since 2005. Brian has authored nine bestselling books for the automotive industry: “Remote Retailing Blueprint,” “Just Faster,” “Automotive Marketing Playbook,” “Who Sold It?,” “Swimming with Digital Sharks,” “Mastering Automotive Digital Marketing,” “Selling Cars in a Digital Age,” Unfair Advantage,” and “Hyper-Local Marketing for Automotive Retail.” Brian is an active conference speaker, 20 Group presenter, and coach to both dealers and members of the vendor community. He has presented workshops at NADA, Digital Dealer, DCDW, Driving Sales Executive Summit, Kain Automotive Workshops, Innovative Dealer Summit, Automotive Engagement Conferences, Automotive Boot Camp, AutoCon, VinWorx, TrueCar Dealer Summits, and the Digital Marketing Strategies Conference. Brian is Google Analytics certified, and PCG is a Google Premium Partner company.

About PureCars

Since 2007, PureCars has helped thousands of dealers improve their advertising effectiveness, while lowering ad costs per unit sold and per repair order.  Through our unique combination of advanced advertising solutions, digital merchandising and market analytics, we provide dealers and partners with best-in-class solutions that increase efficiency and profitability. We are a certified digital provider for 16 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America. To learn more, please visit purecars.com.