The end of the year will be here before you know it, and with it, the expiration of any unused co-op dollars. Now is the time to ensure you’re not leaving money on the table. Let PureCars help you create a strategic, customized plan to allocate your remaining co-op dollars and maximize their impact across the most effective channels. By taking action now, you can boost your year-end results and start the new year on strong footing.

Recently, Amazon and PureCars hosted an insightful webinar, "Put a Bow on Your Holiday Sales Strategy with Amazon Video," focusing on how car dealerships can leverage video advertising to maximize holiday sales. Here’s a recap of the key takeaways tailored for the automotive industry.

Get ready for NADA 2025—the automotive industry's most anticipated event of the year, taking place in the heart of New Orleans! This is where dealership leaders, innovators, and trailblazers gather to explore cutting-edge developments, network with peers, and gain insights that will drive their businesses forward.