Turning Data into Dollars: Your Recap of PureCars’ Session at Digital Dealer

At this year’s Digital Dealer Conference & Expo in Las Vegas, PureCars took the stage to share one of the most talked-about strategies for driving dealership success: maximizing the power of your Customer Data Platform (CDP).

This November, PureCars is heading to Palm Beach, Florida, for one of the most forward-thinking events in automotive retail: Modern Retailing Conference 2025. Designed for dealers ready to sharpen their strategies, embrace innovation, and spark new ideas, MRC offers a rich blend of actionable education, collaborative networking, and future-focused insights—all set against a sunny and inspiring backdrop.

DealerConnect ’25 is making its debut this year, bringing together leaders across the automotive industry to explore how Artificial Intelligence is reshaping retail. From cutting-edge insights to meaningful networking, this event is set to make a bold entrance into the automotive conference circuit.

An Acura dealership near Washington D.C. was facing limited inventory but still wanted to maintain steady revenue. With fewer vehicles on the lot, the dealership shifted focus to its service department, recognizing an opportunity to bring back past customers who hadn’t serviced their vehicles in over a year. However, attracting these lapsed customers required more than a general campaign—it called for a personalized, data-driven approach that would resonate with each customer individually.

PureCars, the leader in automotive retail advertising, recently released a study showing that dealerships using both its customer data platform (CDP), the AutoMiner, and digital advertising platform more than doubled vehicle sales.

When it comes to dealership profitability, the sales floor often steals the spotlight. But behind the scenes, Fixed Operations (Fixed Ops) quietly drives consistent, recurring revenue—and plays a crucial role in building lasting customer relationships. Service customers return more often, are more likely to buy again, and represent a high lifetime value for the dealership. Yet despite its importance, service marketing is often underfunded or left out of the digital strategy conversation. At PureCars, we believe it’s time to change that.

Growing your dealership doesn’t have to mean just selling to the same group of loyal customers. Conquest market data gives you the ability to find high-intent shoppers and service prospects who haven’t yet interacted with your dealership. By leveraging this data, you can expand your reach, drive more sales, and create new opportunities in your local market.

PureCars, a leading provider of digital marketing technology and services for the automotive industry, today announced the promotion of Lauren Donalson from President to Chief Executive Officer.

We’re excited to announce that PureCars will be front and center at the Digital Dealer Conference & Expo, taking place October 14-15, 2025, at Mandalay Bay in Las Vegas. Digital Dealer is the event where dealership leaders come to find proven solutions, uncover actionable strategies, and connect with decision-makers ready to take their business to the next level. It’s the only conference designed specifically to tackle the most urgent challenges in automotive marketing, advertising, and digital operations — and the results speak for themselves.