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Connecting customers to auto dealers using the most innovative ad technology
As the way advertisers identify and reach in-market shoppers rapidly evolves, first-party data is the new foundation of effective automotive marketing. Dealers need partners who can help them adapt quickly — and turn change into competitive advantage.
With more than 18 years of category expertise, PureCars has always embraced innovation in pursuit of better performance. Our customer data platform strengthens our ability to deliver precise, data-driven advertising powered by advanced technology, deep insights, and seamless omni-channel activation. We’re not just helping dealers keep pace with an evolving landscape — we’re empowering them to win in it.
Customer Data Platform
Clean, enrich, and capitalize on your website and dealership customer data.
Harness the power of PureCars’ Customer Data Platform (CDP) to transform your dealership’s data into a competitive advantage. While digital advertising connects you to audiences across search, social, and video, our CDP fuels those campaigns with clean, unified, and actionable customer data.
Identify, segment, and engage every shopper—whether they’re due for service, in-market for a new vehicle, or ready to return—driving stronger retention, smarter targeting, and higher ROI across all marketing channels.
- Consolidate and enrich customer data from all sources
- Launch hyper-targeted omni-channel lifecycle marketing campaigns
- Full-service marketing support to maximize sales and service opportunities
Digital & Direct Advertising
Attract quality traffic to your site and showroom with the best in automotive advertising.
From search and social to OTT, video, direct mail, and beyond — our advertising campaigns engage precisely where your customers are, when it matters most.
- Multi-channel solutions including search, social, video, OTT and more
- Premium advertising platforms, such as Amazon, Disney+, TikTok & more
- Precision targeting using first- and third-party data
Market Insights & Reporting
The market insights and reporting you need to make impactful marketing decisions.
Say goodbye to indecisiveness over marketing decisions. With PURE Insights, you can validate decisions like whether to shift spend to different ad channels or discover which models are in highest demand in your local market — in a single interface.
The competitive edge you need to dominate your market.
- Instantly identify market demand, by model
- Brand and geolocation benchmarking
- Benchmark media mix against competitors
Partnership powers performance
With over 18 years of service under our belts, we do more than just empower dealerships with the best solutions in the industry. We’re true partners. From direct access to our expert support team to award-winning ad technology, partner with us to experience the PureCars difference.
