About The Dealership

Bluebonnet is located in New Braunfels, Texas — just outside of San Antonio. Everything they do is focused on how they can best take care of their customers. That’s why they’re a past recipient of the Customer First Award for Excellence.

Known for being the #1 Ram volume dealer in Texas, their dedicated staff and transparent pricing are key traits that set them apart from their competition.

PureCars Solutions

Bluebonnet trusts PureCars and their digital advertising technology to stay top of mind with customers, maintain a consistent online presence, and generate leads.

“They have eyes on your campaign all the time. That’s the #1 thing that I think makes PureCars stand out from other people that do the same thing,” said Stephanie Thomas, Digital Marketing Manager. “On average, our ROI is 50:1, which is amazing.”

PureCars has also equipped Bluebonnet’s website with truPayments. That helps the dealership to offer a more personalized and efficient shopping experience for their customers — not to mention convert high quality leads.

“In the last 90 days, we’ve had about 150 unique and high-quality leads, that have come to about less than $20 per lead,”  noted Taylor Atkins, Pre-Owned Director.

A “True Blue” Partnership

As a family-owned dealership that cares about its people and community, relationships are important to Bluebonnet. Their partnership with PureCars is no exception.

“I feel that the relationship we have with our [PureCars] reps is very important. It’s more about the people and how they care about our business,” said Steve LaFerrara, General Manager. “They are really involved. They take a lot of care to make sure we’re successful.”