Success Stories
March 6, 2025

Dan Cummins Increases Sales with Targeted Direct Mail Campaigns

The Situation

The Dan Cummins Auto Group, operating two Chrysler Dodge Jeep Ram (CDJR) and two Buick stores near Lexington, Kentucky, faced a common challenge: re-engaging previous sales customers. With a desire to create a comprehensive marketing campaign, they aimed to bring back former customers and increase vehicle sales. However, they needed a strategic approach to effectively reach their target audience and motivate them to return.

The Solution

Enter PureCars and the AutoMiner Customer Data Platform (CDP). Partnering with the Dan Cummins team, PureCars aimed to clean and segment the existing customer data, resulting in a more efficient and effective database. This refined database became the foundation for hyper-targeted marketing efforts, utilizing both digital channels and traditional direct mail.

The AutoMiner CDP played a crucial role by generating refined lead lists and producing customized direct mail tailored specifically to lost customers. This personalized approach aimed to rekindle interest and drive these customers back to the dealership. Additionally, the teams worked together to ensure consistent branding across all online and offline marketing materials and channels, providing a unified and professional appearance.

The Impact

The results were immediate and impressive. On the same day the AutoMiner Direct Mailer pieces were sent out, the Dan Cummins Auto Group secured 15 appointments before closing. Tony Klarakis, the CMO, was thrilled, noting that since the campaign's launch, the dealership has been selling a car nearly every day

The Results

Over a 30-day period, the campaign delivered remarkable outcomes across the four stores:

  • 62 units sold

Conclusion

In the competitive world of automotive sales, staying connected with past customers can be a game-changer. The Dan Cummins Auto Group's experience demonstrates that with the right tools and strategies, dealerships can effectively re-engage their audience and achieve sales success. For any automotive dealership looking to enhance sales and customer loyalty, targeted direct mail campaigns, powered by refined data, offer a proven path to success.

‍

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5
Heading 6
This is a block quote

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

test

‍

‍

This is a link inside of a rich text

  • List item
  • List item
  • List item
  1. List item
  2. List item
  3. List item
Caption goes here

Book a meeting with us

Get in touch

More stories

Success Stories

Leveraging Technology and Data: Lisa Gener’s Perspective from the PURE Strategy Conference

At the PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, we had the pleasure of sitting down with Lisa Gener, Marketing Director at Covert Auto Group. With over two decades in the automotive industry, Lisa shared her insights on the evolving role of digital marketing in automotive retail, PureCars' technological advancements, and the growing importance of first-party data.
February 18, 2025
Read more
Success Stories

Maximizing Digital Advertising Potential Through Strategic Collaboration: Subaru of Niagara's Success with PureCars

Subaru of Niagara, a prominent dealership, was on the hunt for a digital advertising provider that could take their marketing efforts to the next level. They needed a partner who could manage a wide range of services, including Paid Search, Paid Social, Performance Max, and OTT campaigns. Beyond just execution, they were looking for in-depth reporting that could translate complex data into actionable insights, allowing them to measure the true impact of their marketing efforts on revenue.
January 9, 2025
Read more
Success Stories

From Broad Marketing to Precision Outreach: Pettus Ford's Experience with the AutoMiner

Managing customer data effectively is a critical challenge for automotive dealerships. TeeJay Crawford, the Digital Marketing Director at Pettus Ford, recently discussed this issue and highlighted how the AutoMiner has made a significant difference for his dealership.
October 21, 2024
Read more

Stay Connected

Subscribe for PureCars updates.