Success Stories
January 9, 2025

Maximizing Digital Advertising Potential Through Strategic Collaboration: Subaru of Niagara's Success with PureCars

The Situation

Subaru of Niagara, a prominent dealership, was on the hunt for a digital advertising provider that could take their marketing efforts to the next level. They needed a partner who could manage a wide range of services, including Paid Search, Paid Social, Performance Max, and OTT campaigns. Beyond just execution, they were looking for in-depth reporting that could translate complex data into actionable insights, allowing them to measure the true impact of their marketing efforts on revenue.

The Solution

PureCars emerged as the ideal partner for Subaru of Niagara, thanks to its robust suite of digital advertising solutions and premier partnerships with Google, Meta, and Amazon. By leveraging these connections, PureCars implemented a multi-faceted digital strategy that spanned all the channels Subaru of Niagara needed.

One of the standout features of the partnership was PureCars' advanced reporting platform, PURE Insights. This transparent and data-driven tool gave Subaru of Niagara the in-depth analysis they craved, offering clear visibility into how each campaign was impacting their bottom line. This empowered the dealership with the strategic insights necessary to make informed decisions and optimize their advertising efforts for maximum return on investment.

As Devin Kaulback, General Manager of Subaru of Niagara, explains:

"Partnering with PureCars has been a game-changer for us in terms of enhancing our visibility across all digital platforms. Their digital advertising solutions, combined with the actionable insights from PURE Insights, have truly streamlined our marketing efforts. We now have access to detailed, real-time data that enables us to make informed decisions, which directly impacts our revenue. This partnership has not only increased our confidence in our marketing strategies but has also led to measurable results that we can see in our performance metrics. PureCars has given us the tools and knowledge to stay ahead in a competitive market, making them an invaluable asset to our business."

The Results

In just 90 days, the results of this strategic partnership were impressive:

  • 17% increase in website sessions
  • 23% increase in website users
  • 9% increase in average time on page
  • 8% increase in VDP (Vehicle Detail Page) views
  • 44% increase in conversions

WATCH THE FULL INTERVIEW HERE

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