In an interview at the PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, Aaron Sheeks, CEO of PureCars, shared his insights on the state of the automotive industry and how dealerships can navigate the current challenges with data-driven strategies. With rising floor plan costs and tighter consumer budgets, the industry is at a critical juncture. Dealerships must choose whether to boom by investing in growth or face gloom by sticking to old ways. Aaron laid out PureCars' approach to helping dealers not just survive but thrive in this changing landscape.

Data is the Future of Automotive Marketing

As a data-driven company, PureCars is uniquely positioned to help dealerships flourish, regardless of market conditions. Aaron emphasized that the key to long-term success is harnessing data to analyze and strategically deploy across multiple media channels to reach the right audience at the right time.

“We know better than most that the future of automotive marketing is data,” Aaron said. “PureCars is poised to handle both growth and downturn strategies by leveraging data to deliver personalized, impactful marketing for dealers.”

A Tailored Solution for Every Dealership

PureCars understands that each dealership is different and has unique challenges and goals. Whether a dealership is focused on new cars, used cars, or fixed operations, PureCars offers tailored strategies to maximize their potential. "We love our auto dealers," Aaron noted. "We understand their problems on a deep level, and we’re here to provide strategies that support all aspects of their business."

From taking full advantage of OEM programs to providing tools that align with every dealership’s specific goals, PureCars’ solutions ensure dealers get the edge they need to stay ahead.

Automating the Customer Lifecycle for Maximum Efficiency

One of PureCars' major focuses is automating lifecycle marketing, ensuring that every customer communication is optimized from the moment they purchase a vehicle to when they’re ready to buy again. “Our roadmap is focused on automating the lifecycle marketing journey,” Aaron shared. "By automating these processes, dealerships can reduce expenses and increase profitability."

How PureCars is Redefining Dealership Marketing

With a future firmly rooted in data and automation, PureCars continues to push the boundaries of what’s possible in dealership marketing, helping dealers make smarter, data-backed decisions and drive growth—even in a challenging market.

"It’s an exciting time for PureCars," Aaron concluded. "We’re committed to helping dealerships navigate the road ahead and achieve lasting success."

WATCH THE FULL INTERVIEW HERE

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