At NADA 2025, the energy was electric, and the PureCars booth was filled with excitement. The Car Guy Coffee Podcast hosts, Fred Lennartz and Lou Ramirez, sat down with PureCars’ CMO, Kate Colacelli, to discuss the latest innovations shaping the automotive industry. From AI-driven solutions to the critical role of clean data, the conversation highlighted how dealerships can stay ahead in a rapidly evolving market.

The Big Announcement: RylieAI Takes Center Stage

One of the biggest reveals from PureCars heading into NADA was RylieAI. Kate shared how, after years in development, RylieAI is officially live and transforming the way dealerships interact with their customers.

Unlike traditional chatbots, RylieAI is an AI-powered conversation assistant that integrates directly with dealership CRM and DMS data. This enables it to instantly respond to customer inquiries, recall service history, and predict future needs—whether it’s booking a service appointment or answering financing questions. With 24/7 availability, it ensures that no lead is left waiting and no interaction is overlooked.

Addressing Dealership Challenges with AI

During the discussion, Kate emphasized how dealerships struggle with managing customer interactions efficiently, particularly with high employee turnover and increasing consumer expectations. PureCars has worked closely with dealers and partners to ensure RylieAI directly addresses these pain points. After extensive testing and dealer feedback, the solution has been optimized to deliver real-world impact.

RylieAI enhances operations by:

• Reducing the impact of turnover – Retaining every customer interaction, ensuring no knowledge is lost when employees leave.
• Streamlining administrative tasks – Automating scheduling, reminders, and responses so dealership staff can focus on in-person interactions.
• Enhancing the customer experience – Delivering fast, personalized responses that meet the expectations of today’s digital-first consumers.

The Foundation of AI Success: Clean Data

A key takeaway from the conversation was the importance of clean, accurate data in making AI solutions truly effective. Kate reinforced that AI is only as strong as the data fueling it, and dealerships that prioritize data quality will see the greatest benefits. PureCars has long championed clean data, ensuring that RylieAI operates at peak performance and delivers meaningful results.

Driving the Future of Automotive AI

As AI continues to reshape automotive retail, PureCars remains focused on developing solutions that drive efficiency, improve customer engagement, and deliver measurable success for dealerships. With RylieAI setting a new standard, the future of AI-driven dealership operations is already here.

For dealerships looking to stay ahead, now is the time to embrace AI-powered solutions that turn data into action. PureCars is leading the way, helping dealerships navigate the digital shift with technology that works seamlessly within their operations.

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WATCH THE FULL INTERVIEW HERE