Big changes are on the horizon for the automotive industry, but that doesn’t mean dealers need to panic. With new tariffs set to impact vehicles not assembled in the U.S. (a category that includes roughly 46% of vehicles sold) and parts tariffs likely to hit before May, it's no surprise that the industry is bracing for turbulence.

But here’s the good news: current inventory is not impacted, and with an average new day supply of 89 days, dealerships have breathing room and time to plan. At PureCars, we're optimistic and ready to roll up our sleeves to help dealers not only navigate this shift but also emerge stronger.

What We’re Watching Closely

• Used Inventory Supply: As tariffs influence pricing on new vehicles, demand for used inventory is likely to spike. This means tighter supply, higher prices, and more competition.
• Used Inventory Pricing: As demand goes up, so will prices. Dealerships that position themselves early will have the upper hand in acquisition, pricing, and marketing.

What You Can Do Right Now

• Lean Into What You Have Today: Your current inventory is tariff-free. Let’s make the most of it. Use PureCars’ real-time demand and market share data to target high-intent shoppers and drive conversions.
• Get in Front of the Right Shoppers: Add the PURE Identity pixel to your site now. It starts capturing valuable first-party data right away. That way, you won’t waste budget advertising to the wrong audience. (Ask about our special offer!)
• Rethink Budget Allocation: Not every ad dollar must go toward new vehicles. Shift your strategy to focus on: 
  
  • Used Cars
  • Fixed Ops
  • Vehicle Acquisition Campaigns

Get Creative With Campaigns

There’s never been a better time to activate the AutoMiner. With clean, appended data, you can target high-value audiences and move quickly with offers that resonate. A few campaign ideas to consider

• Lease Over-Mileage
• Employee Pricing Specials
• Low APR Opportunity
• Loan or Lease Term-End
• Warranty or Service Due Alerts
• Recall Notifications
• Positive Equity Upgrade Offers
• Trade-Up or Conquest Campaigns
  
  

Don’t Sleep on Service

Service drives loyalty and revenue. Use combined Fixed Ops and Buy-Back messaging to offer value and win trust. Our platform supports: 

• Service and acquisition combo campaigns
• Custom Fixed Ops promotions
• Real-time alerts and reminders to stay top-of-mind

PureCars Is Here to Help

Uncharted territory doesn’t have to be overwhelming, especially when you’re not going it alone. PureCars offers the tools, strategies, and guidance to help you move through the next few months with confidence. From smarter targeting and real-time market intelligence to fully integrated campaign execution through the AutoMiner, we’ve got your back.

Let’s navigate this together and come out ahead. Want to learn how we can support your dealership marketing this spring? 

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