At the recent PURE Strategy conference, co-hosted by Google and PureCars in Austin, Texas, PureCars had the chance to interview Gabe Montano, Marketing & IT Director at the Mike Maroone Group. Gabe shared his perspective on the fast-changing world of digital advertising and the essential role of Customer Data Platforms (CDPs) in navigating this shift.

Gabe emphasized the growing urgency for dealerships to evolve with the digital landscape. "The Mike Maroone Group and I started to see a need to explore the CDP space because, as we look at how the industry is evolving, the traditional methods of using cookies and tracking audience profiles are becoming less effective," he explained. "In my opinion, if you’re not finding a way to establish your own identity and adapt, you’re asking for a recipe for disaster."

To prepare for the future, Gabe highlighted the value of experimenting with innovative solutions. "We are currently testing CDPs in a few capacities, and we have implemented the AutoMiner in three of our stores to see what that looks like for us", he stated. This hands-on approach allows the Mike Maroone Group to better understand how a CDP can elevate customer engagement and drive more strategic marketing.

As the digital landscape transforms, CDPs like PureCars’ AutoMiner offer dealerships the foundation needed to thrive. By consolidating customer data, CDPs empower dealerships to create meaningful, personalized experiences, fostering loyalty and long-term customer relationships. This shift toward data-driven, customer-centric marketing is no longer optional but essential for dealerships that want to stay competitive and connected to their evolving audiences. 

WATCH THE FULL INTERVIEW HERE

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