Success Stories
June 23, 2023

Grainger Nissan Finds BDC Performance Gold With The AutoMiner

The Situation

Grainger Nissan was launching a fixed ops marketing strategy and needed to boost productivity targets with their outsourced BDC, specifically improving calls made vs. appointments set and increasing show rates. They looked to the AutoMiner Customer Data Platform for help.

The Solution

The AutoMiner team stepped in and connected to Grainger Nissan’s CRM and DMS data, pulling it into a secure data lake. Using the CDP’s powerful technology, those records were cleansed and enriched with current customer information. Once completed, the dealership had access to clean, dynamic customer lists that could be used in a multitude of marketing campaigns.

The Result

In just one month, Grainger’s BDC team increased their appointment show rate by 12.5% and their set rate by 29.6%. They also closed an additional five OEM/Conquest List transactions for a total profit of $14,650 and another 158 fixed ops transactions worth $36,319 in profit.

By The Numbers

The AutoMiner’s data cleansing and data enrichment capabilities made a significant impact to the dealership’s customer database:

  • 9,244 Cleaned VINs‍
  • 16,971 Cleaned Addresses‍
  • 14,643 Cleaned Emails‍
  • 1,316 Added Mobile Phones‍
  • 3,735 Added Emails

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