The Situation

In a Tulsa market heavily weighted toward cars, mid-size SUVs and domestic brand trucks, Jackie Cooper Nissan had a “Titan” of a sales goal:  sell 10 Nissan Titan trucks in a month, with only 18 in stock.

Traditional marketing approaches were already in play, from website specials to digital advertising. Additional ad spend might not generate the immediate interest needed to hit their goal, and cold calling the thousands of truck owners in the DMS wasn’t an option. They looked to the AutoMiner Customer Data Platform for a solution.

The Solution

In mere moments, our AutoMiner experts identified 405 prime target customers out of more than 31,000 DMS records and then set email, video and voice campaigns into motion. Adding Conversica’s Conversational AI helped engage and nurture the resulting customer conversations — notifying the sales department at just the right time.

The Result

Utilizing AutoMiner customer data management and marketing campaigns, the dealership didn’t just sell the ten units. They led the region and set a new dealership record for monthly new Titan sales, with the campaigns touching 11 of the 15 units sold.

“I have never been so impressed with a group of people that work as hard as they do to help us be successful,” said Jordan Savage, New Car Manager for Jackie Cooper Auto Group. “They truly want to see us win!”

Key Takeaways

• 405 likely buyers identified, 31 customer conversations, 11 sales
• Cleaned customer data from AutoMiner resulted in higher conversation per opportunity using Conversica
• 73% of units sold attributed to the campaign

“IT PAYS FOR ITSELF AND THEN SOME. THE ROI IS A NO-BRAINER. THE SALES CAMPAIGNS HAVE BEEN AWESOME. WE’VE SEEN A CLEAR LIFT IN WHAT WE’VE BEEN DOING.”

Chris Martinez, Platform Director
Jackie Cooper Auto Group