PureCars is excited to announce that we are sponsoring and attending the GM iMR 2025 Roadshow for Digital Advertising Partners. Over the next three months, we’ll be visiting 20+ cities across the country and connecting with dealerships to discuss digital advertising strategies that drive real results.

Why Attend the GM iMR 2025 Roadshow?

The car buying journey has evolved, covering everything from browsing and asking questions to financing and closing the sale. These workshops are designed to help dealerships enhance their online presence, optimize their advertising efforts, and stay ahead in an increasingly competitive market.

Explore PureCars’ Full Suite of Digital Advertising Solutions

In addition to our in-depth sessions on Google Performance Max, PureCars offers a comprehensive suite of digital advertising solutions designed to help dealerships reach the right audience at the right time. At the GM iMR 2025 Roadshow, you’ll have the opportunity to explore how our full-funnel strategy can drive measurable results for your dealership.

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• Paid Search – Capture high-intent shoppers actively searching for vehicles.
• Display & Social – Build awareness and engage buyers across top platforms.
• Digital Video & CTV/OTT – Connect with shoppers through targeted video ads.
• Streaming Audio – Reach audiences on Spotify, Pandora, and more.
• Amazon Advertising – Leverage Amazon’s shopper data to drive results.
• Customer Data Platform (CDP) – Activate clean, segmented audience lists.
• GM Audience Integration Pipes – Target GM audiences with precision.

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First 6 Stops on the Tour

The tour kicks off in April, making stops in the following cities:

• Tuesday, April 8 | Houston, TX
  
  • Houston Marriott Westchase
  • 2900 Briarpark Dr., Houston, TX 77042
• Thursday, April 10 | Austin, TX
  
  • Renaissance Austin Hotel
  • 9721 Arboretum Boulevard, Austin, TX 78759
• Tuesday, April 15 | Dallas – Fort Worth, TX
  
  • GM Financial Arlington Training Center
  • 3801 S. Collins St., Arlington, TX 76014
• Thursday, April 17 | New Orleans, LA
  
  • Le Méridien New Orleans
  • 333 Poydras St., New Orleans, LA 70130
• Tuesday, April 22 | Kansas City, MO
  
  • KCI Expo Center
  • 11730 N. Ambassador Dr., Kansas City, MO 64153
• Thursday, April 24 | St. Louis, MO
  
  • Marriott St. Louis West
  • 660 Maryville Centre Dr., St. Louis, MO 63141
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Workshop Agenda:

• 8:30 a.m. - 9 a.m. | Check-In
• 8:30 a.m. - 9:30 a.m. | Digital Advertising Partner Pavilion & Breakfast
• 9:30 a.m. - 3:30 p.m. | Workshop (30-minute lunch; two 10-minute breaks)
• 3:30 p.m. - 4:30 p.m. | One-on-One Digital Assistance / Digital Advertising Partner Pavilion
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"I’ve been in automotive for 20 years, and I’ve been delving into digital since around 2014 or 2015, during that time, I’ve seen a lot of providers come and go. But PureCars has stood out, especially with how they’ve built their foundation based on technology. They prioritize the dealership, which is crucial for us.” - Lisa Gener, Marketing Director at Covert Auto Group.

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Don’t Miss Out – Pre-Book a Meeting with PureCars

Workshops will fill up quickly, closing one week before each event. Secure your spot today and maximize your time by pre-booking a one-on-one meeting with the PureCars team to discuss how our digital advertising solutions can take your dealership’s marketing to the next level.

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