Inaugural Awards Honored 19 Women From Across The Automotive Industry

PureCars, a leading provider of digital marketing technology and services for automotive dealers, today announced Lauren Donalson was recognized in the inaugural “Women at the Wheel” awards by AutoSuccess magazine. The class of 19 award winners appears in a special section of the magazine’s June 2021 issue as well as online at AutoSuccessOnline.com and in social media promotions.  

“Our Women at the Wheel program was created to highlight today’s top female professionals who are leading the charge across the automotive industry,” said AutoSuccess Publisher Susan Givens. “We opened nominations just a few months ago, and we received many incredible submissions. The glowing reviews from the nominators (both male and female) made it difficult to choose amongst them.”

The Women at the Wheel award recognizes women in the automotive industry who are game changers in their field — sparking change and driving results.  

“It’s rewarding to be acknowledged and recognized in the automotive industry as a Women at the Wheel honoree,” said Lauren Donalson, Senior Director of Accounts at PureCars. “I am tremendously proud to have guided PureCars’ Digital Strategy team and 2,000+ dealer/agency partners through initial pandemic challenges and to be recognized by such an incredible company within our industry.”

About Lauren Donalson

Lauren has been in the Automotive industry for over 15 years and is now sharing her expertise as the Senior Director of Accounts – National at PureCars. Lauren’s extensive in-dealership experience throughout the sales, finance and insurance, accounting, and service and parts departments paired with her automotive marketing knowledge allows her to consult from an inside-out perspective, prioritizing what matters to each dealer/agency most.

About AutoSuccess And Babcox Media

AutoSuccess addresses the specific needs of new car and light truck dealerships by providing ideas, tips and solutions on topics impacting dealers, general managers and department managers.  AutoSuccess is dedicated to helping automotive professionals improve their teams’ effectiveness and their dealerships’ profitability.

Founded in 1920, Babcox Media (Babcox.com) is the leading business-to-business content provider for the transportation industry. The company’s portfolio includes highly respected and influential brands within the auto care, tire, performance, collision, commercial trucking, auto dealer, powersports and enthusiast markets.

About PureCars

PureCars is an automotive MarTech company that’s in the business of transforming the way dealers, dealer groups, Tier 2 and Tier 3 providers make decisions that impact their bottom line — from advertising to operations. Everyone claims to have data, but only PureCars has PURE™ Intelligence, giving dealers a competitive edge. By providing superior information and execution, we give our customers precisely what they need to operate more efficiently, lower their cost per unit sold and win in their market. PureCars has been serving the automotive industry exclusively since 2007. We are a certified digital provider for 15 OEMs in the U.S. and 1 in Canada, compliant with 40+ brands and serve 65 of the top 100 dealer groups in North America. 

Read the full article and see all the 2021 honorees at AutoSuccess.