AutoRemarketing

By Sarah Rubenoff
Correspondent

As far as new fixed ops and service department tactics go, Dave Foy said it all centers these days on the “lifetime value of the client.”  

“Management is realizing that the transactional economy does not work in the fixed ops department,” said Foy, who is executive vice president of training development at Quantum5.

“Although this is not new for those who have been engaged in fixed operations for a long time, it is new for the dealers who are just realizing that sales cannot sustain a dealership,” Foy said.

And dealers are also enhancing what was already a marketing tactic in years past:  pictures and videos, which Foy points out are a major trust-builder for clients.

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