Success Stories
August 14, 2023

Advantage Ford Gains the Upper Hand With PureCars

To stand out in Calgary’s competitive market, Advantage Ford looks to PureCars for results-driven digital advertising. Not only are they achieving great results, but they also receive a level of support that goes beyond the typical supplier-customer relationship.

About Advantage Ford

Since 1995, Advantage Ford has served the city of Calgary and is a firm believer in supporting causes in their local community. With one of the largest Ford inventories in Southern Alberta, Advantage Ford has a proud record of success in sales and service.  They are a multiple-time winner of the Ford President’s Award and Ford President’s Award Diamond Club, recognizing their top performance in sales and customer satisfaction.

Advantage-Ous Results

Since starting with PureCars, Advantage Ford has seen increases in many key areas.

For example, within the first 90 days, the dealership’s clickthrough rate went from 6% to 12% and their clicked links went from 2,000 per month to over 3,000.

More importantly, their average gross profit per vehicle has increased since Advantage Ford started using the PureCars platform.

With the many challenges dealers face in the constantly-changing space of digital marketing, Advantage Ford has also benefited from the speed and efficiency in the PureCars approach. The dealership has found that they’re able to get vehicles out to the market quicker and getting their message to customers has become much simpler.

In addition, PureCars has become a “one-stop shop” for the dealership’s digital marketing needs, covering everything from Facebook ads, to Google ads, to on-site website offers — and more.

“I would highly recommend working with PureCars for all of your digital advertising needs,” said Natasha Belyea, Digital Marketing Coordinator at Advantage Ford. “They have increased our reach, our impressions, our click-through rates and our website views. This has been a significant impact to our business and I would recommend that for any dealership out there.”

Dealership Support

After investigating the vast, dynamic and competitive digital advertising landscape, Advantage Ford chose PureCars to be their marketing partner.

A key factor that led to their decision? PureCars took the time to understand their business, their market and what they were looking to achieve.

“I got to tell you, the experience I’ve had with the PureCars team today is simply like family,” said Chris Robertson, General Manager at Advantage Ford. “It’s been refreshing working with these industry-minded professionals to get the results that we’ve seen to date. I would absolutely recommend the PureCars platform to any other dealer or industry professional.”

Chris continued: “Their dedication to the dealer…has been absolutely unrivaled and our experience to date has been phenomenal. We look forward to continuing this great relationship and growth.”

Ready to see how your dealership can win your market with digital marketing experts by your side every step of the way? Contact PureCars today.

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