Dan Cummins Chevrolet trusts PureCars to activate their digital advertising with first-party data, using our powerful customer data platform technology. This powerful duo helps the dealer stand out in their competitive Lexington market.

About Dan Cummins Chevrolet

Locally owned and operated in Paris, KY since 1956, this dealership serves the Lexington community with pride. Their dedication to customer satisfaction has seen them win the Chevrolet Dealer of the Year award six times.

A Complete Customer Data & Marketing Platform

For a dealership with longstanding success, it was important for Dan Cummins Chevrolet to choose a partner that met three key criteria:

1. Transparency in the data that they provide
2. The direct access they have to their account manager and the ability to communicate with them daily (or as frequently as they need)
3. The advanced level of their technology and that they are continuously enhancing and optimizing it to make sure that dealers receive the best ROI for all programs they’re choosing to run

"PureCars is able to save us money by showing us exactly what we're getting for our return, optimizing those campaigns and, ultimately, saving us money but reaching more people,” said Tony Klarakis, eCommerce & Business Development Director at Dan Cummins Chevrolet.

First-Party Customer Data That’s Second To None

With the AutoMiner CDP, the team at Dan Cummins were able to make use of their cleaned first-party data for effective outbound marketing. Those efforts led to increased sales volume, which continues to grow under both the AutoMiner and the PureCars digital advertising programs.

“AutoMiner was able to take our data, clean it very quickly and give us actionable insights,” added Mr. Klarakis.

The team at Dan Cummins takes advantage of the AutoMiner’s ability to generate custom audiences in order to reach out to customers who have previously purchased from them, but also service customers that haven’t purchased yet. They also use these audiences to create custom campaigns to stay engaged with previous lease customers.

Utilizing our complete customer data and marketing platform has given Dan Cummins Chevrolet new channels to advertise in and ensures they get their message in front of customers — ultimately increasing their sales volume.

Mr. Karakis concluded: “I highly recommend the AutoMiner program for other dealers and dealer groups that are looking to clean their DMS and CRM data to make sure that they are able to efficiently and effectively target people in their market.”