‍ATLANTA – (March 1 , 2024) – PureCars, the leading customer data and marketing platform for automotive dealers, announced today it has been selected to be a certified partner in BMW and MINI’s Fixed Operations Digital Programs. PureCars is currently a certified provider in both BMW and MINI’s Digital Advertising Programs. 

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BMW and MINI dealers can now partner with PureCars and take advantage of their industry-leading digital advertising solutions for Fixed Operations, including search, display, social, video, OTT/CTV. In addition, dealers can also select The AutoMiner, the company’s customer data platform which cleanses and enriches customer data and includes email and text marketing services. Dealers will have the option of enrolling in digital advertising or the combined “Essential” solution. 

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"We’re thrilled to be named a certified partner in the Fixed Ops Digital Programs for both BMW and MINI and are excited to provide dealers with the most advanced service marketing tools and data solutions available,” said Aaron Sheeks, CEO at PureCars. “We look forward to the opportunity to drive impactful parts and service marketing results for BMW and MINI dealers across the country.” 

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Dealers that take advantage of combining the AutoMiner CDP in tandem with the PureCars fixed ops digital advertising package can benefit from:

• Consolidation and cleansing of customer data to make it more effective
  for marketing

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• Deploying omni-channel campaigns to ensure communications reach the right customer, at the right time, on the right channel

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• Automated campaigns designed to drive retention and revenue, including equity mining, recalls, declined service follow up, win-back campaigns, and more

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Dealers also gain the benefit of PureCars’ premier advertising partnerships, which include industry leaders like Google, Meta, Amazon, Spotify, Oracle, Microsoft, Disney+ Hulu, and others.

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PureCars was recently named a 2024 Google Premier Partner, a designation that is now only given out amongst the top 3% of Google Partners in the U.S. 

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PureCars will be exhibiting at the upcoming National Aftersales Conference, March 5-7 in Las Vegas, and invites dealers to visit and learn more about the fixed operations marketing packages now available. 

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