Managing customer data effectively is a critical challenge for automotive dealerships. TeeJay Crawford, the Digital Marketing Director at Pettus Ford, recently discussed this issue and highlighted how the AutoMiner has made a significant difference for his dealership.

By turning to PureCars, the Ohio-based dealer group overcame their data and advertising obstacles, ultimately driving more traffic to their showrooms and achieving significant lead generation. This case study emphasizes the importance of integrated advertising, strategic geographical targeting, and effective feed management in achieving successful dealership marketing outcomes.

To elevate their marketing efforts, an auto group partnered with PureCars to implement Performance Max campaigns. This innovative strategy provided the ability to target audiences with precision based on behavior and signals, allowing the auto group to deliver tailored messaging across various channels. By unifying their marketing efforts, they could reach potential buyers through Search, Display, Demand Generation, Maps, Gmail, YouTube, and Vehicle Ads—ensuring consistent and effective communication throughout the customer journey.