PureCars is thrilled to announce our membership in David Kain's V20 Group for vendors, a transformative initiative redefining collaboration in the automotive industry. This partnership underscores our commitment to innovation, industry leadership, and delivering exceptional value to our dealership partners.

The shift from traditional TV advertising to Amazon’s OTT platform marked a significant advancement for a regional business center. With PureCars’ strategic expertise, the campaign not only met but exceeded its goals. This success story illustrates the power of integrating digital advertising with traditional methods to achieve substantial marketing impact.

In an interview at the PURE Strategy event, co-hosted by PureCars and Google in Austin, Texas, Aaron Sheeks, CEO of PureCars, shared his insights on the state of the automotive industry and how dealerships can navigate the current challenges with data-driven strategies. With rising floor plan costs and tighter consumer budgets, the industry is at a critical juncture. Dealerships must choose whether to boom by investing in growth or face gloom by sticking to old ways. Aaron laid out PureCars' approach to helping dealers not just survive but thrive in this changing landscape.