As the auto industry faces a new wave of tariff impacts, dealerships are gearing up to adapt quickly and strategically. From rising prices on vehicles not assembled in the U.S. to parts tariffs expected by May, staying ahead means being informed, flexible, and ready to pivot your strategy.

Enter PURE Insights—the all-in-one reporting and analytics engine designed to turn today’s challenges into tomorrow’s opportunities.

Say Goodbye to Guesswork

Tariff news may spark uncertainty, but your marketing strategy doesn’t have to suffer. PURE Insights equips you with the clarity you need to act fast and with purpose. Whether you’re deciding whether to shift ad budgets to focus on used vehicles, assessing the demand for specific models in your market, or aligning fixed ops campaigns with real-time shopper behavior—PURE Insights gives you the data to back every move.

Market Intelligence That Moves With You

With supply chains in flux and new vehicle prices expected to rise, dealerships need to be more in tune with the market than ever. PURE Insights puts you in the driver’s seat by offering:

• Instant visibility into market demand by model
  
  
• Local brand and geolocation benchmarking
  
  
• Optimized media mix analysis
  
  
• Ad spend and performance at-a-glance
  
  
• Roll-up reporting for dealer groups
  
  
• One-click exports to share with internal teams or OEM partners
  
  

Make Confident Decisions—Faster

PURE Insights eliminates the wait-and-see approach. You can track real-time trends like rising demand for used inventory, benchmark against competitors, and adjust campaigns without the need for guesswork. As the industry pivots, you’ll already be three steps ahead.

Turn Complex Data Into Clear Action

PURE Insights is built to surface the information that matters most to your business outcomes. By unifying your data sources and sharpening your view of performance, you can:

• Optimize differently than your competitors
  
  
• Shift spend efficiently across channels when demand shifts
  
  
• Identify the top-performing models and markets instantly
  
  
• Activate vehicle acquisition or service campaigns with precision
  
  

Ready for What’s Next

Used vehicle demand is expected to climb. Inventory may tighten. Budgets will need to be smarter. That’s where PURE Insights shines.

When combined with the AutoMiner and PURE Identity, your marketing becomes even more powerful, ensuring you're not just reacting to change but leading through it.

Let PureCars help you make smarter, faster, more profitable decisions. Because no matter how uncharted the territory may seem, you’ve got the tools, data, and strategy to drive forward with confidence.

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