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PureCars Is Proud To Be Certified in the VW Digital Advertising Program
Reach new shoppers and nurture existing clients through an omni-channel advertising approach combined with the power of the best customer data platform in the industry.
Participation has its benefits
Dealers participating in the VW Digital Advertising Program enjoy competitively priced solutions with a range of benefits including:
Customer Data Platform
Clean, append, and capitalize on your dealership’s customer data.
Your dealership’s first-party customer data is a treasure trove of audience insights. Make effective use of it to target the right customers on any outbound marketing channel — with a goal of increasing profitability in sales and service.
Digital Advertising
Maximize ROI and attract quality traffic to your site with the best in digital advertising.
Our powerful ad technology gives you access to search, social, display, connected video, streaming audio and more. With integrated advertising across all channels, we’ll drive better results, optimize performance in real-time and reduce ad waste.
Market Data & Reporting
Dive into insights on your performance — and your competition’s, too.
Get the data you need, when you need it with our market data and reporting. You’ll get precise insight into ad spend, market demand, competitor performance and more. This insightful data helps you make better marketing decisions and improves advertising ROI.
PureCars Customer Data & Marketing Platform
We offer packaging options to fit the needs of every VW dealer:
The AutoMiner
Includes:
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales & Fixed Ops Campaigns
- Custom Video Email Campaigns
- BDC Call Lists
- Campaign ROI Reporting
Digital Advertising
Includes:
- Search, Display, Social
- Google Vehicle Ads
- Google Performance Max
- Video (YouTube)
- Enhanced Video w/PureCars TV
- Third-Party Audience Activation
- On-Site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360
Essential Package
Includes ALL Digital Advertising Features and ALL AutoMiner Features, PLUS:
- Streaming Audio Advertising (Spotify)
The AutoMiner
Includes:
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales & Fixed Ops Campaigns
- Custom Video Email Campaigns
- BDC Call Lists
- Campaign ROI Reporting
The AutoMiner
Includes:
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales & Fixed Ops Campaigns
- Custom Video Email Campaigns
- BDC Call Lists
- Campaign ROI Reporting
Digital Advertising
Includes:
- Search, Display, Social
- Google Vehicle Ads
- Google Performance Max
- Video (YouTube)
- Enhanced Video w/PureCars TV
- Third-Party Audience Activation
- On-Site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360
The AutoMiner
Includes:
- First-Party Data Consolidation
- Data Cleansing & Enrichment
- Marketing Strategist Support
- Sales & Fixed Ops Campaigns
- Custom Video Email Campaigns
- BDC Call Lists
- Campaign ROI Reporting
Digital Advertising
Includes:
- Search, Display, Social
- Google Vehicle Ads
- Google Performance Max
- Video (YouTube)
- Enhanced Video w/PureCars TV
- Third-Party Audience Activation
- On-Site Offers
- Digital Strategist Support
- PURE™ Insights
- Google Analytics 4 360
Essential Package
Includes ALL Digital Advertising Features and ALL AutoMiner Features, PLUS:
- Streaming Audio Advertising (Spotify)
Performance Package
Includes ALL Essential Features, PLUS:
- PURE Identity Pixel - website visitor identification and segmentation
- Fixed Ops Digital Advertising
- Custom Creative Services - Display, Social, Video
- Local SEO
- Google Vehicle Listings
PURE Identity
PURE Identity
Fixed Ops Digital Advertising
Local SEO
PURE Identity
Fixed Ops Digital Advertising
Local SEO
Custom Creative Services
Our media partners
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