PureCars Is Proud To Be Certified in the VW Digital Advertising Program

Reach new shoppers and nurture existing clients through an omni-channel advertising approach combined with the power of the best customer data platform in the industry.

Enroll now
PERKS

Participation has its benefits

Dealers participating in the VW Digital Advertising Program enjoy competitively priced solutions with a range of benefits including:

Customer Data Platform

Clean, append, and capitalize on your dealership’s customer data.

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Your dealership’s first-party customer data is a treasure trove of audience insights. Make effective use of it to target the right customers on any outbound marketing channel — with a goal of increasing profitability in sales and service.

Digital Advertising

Maximize ROI and attract quality traffic to your site with the best in digital advertising.

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Our powerful ad technology gives you access to search, social, display, connected video, streaming audio and more. With integrated advertising across all channels, we’ll drive better results, optimize performance in real-time and reduce ad waste.

Market Data & Reporting

Dive into insights on your performance — and your competition’s, too.

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Get the data you need, when you need it with our market data and reporting. You’ll get precise insight into ad spend, market demand, competitor performance and more. This insightful data helps you make better marketing decisions and improves advertising ROI.

main packages

PureCars Customer Data & Marketing Platform

We offer packaging options to fit the needs of every VW dealer:

The AutoMiner

Includes:

  • First-Party Data Consolidation
  • Data Cleansing & Enrichment
  • Marketing Strategist Support
  • Sales & Fixed Ops Campaigns
  • Custom Video Email Campaigns
  • BDC Call Lists
  • Campaign ROI Reporting

Includes:

  • Search, Display, Social, Video (YouTube), Google Vehicle Ads
    & Performance Max, Streaming Audio, PureCars TV (OTT)
    • ‍
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360 (“GA4 360”)
Media budget required
CTA here

Digital Advertising

Includes:

  • Search, Display, Social
  • Google Vehicle Ads
  • Google Performance Max
  • Video (YouTube)
  • Enhanced Video w/PureCars TV
  • Third-Party Audience Activation
  • On-Site Offers
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360
Media budget required
CTA here

Essential Package

Includes ALL Digital Advertising Features and ALL AutoMiner Features, PLUS: 

  • Streaming Audio Advertising (Spotify)
Media budget required
CTA here

The AutoMiner

Includes:

  • First-Party Data Consolidation
  • Data Cleansing & Enrichment
  • Marketing Strategist Support
  • Sales & Fixed Ops Campaigns
  • Custom Video Email Campaigns
  • BDC Call Lists
  • Campaign ROI Reporting

Includes:

  • Search, Display, Social, Video (YouTube), Google Vehicle Ads
    & Performance Max, Streaming Audio, PureCars TV (OTT)
    • ‍
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360 (“GA4 360”)
Media budget required
CTA here

The AutoMiner

Includes:

  • First-Party Data Consolidation
  • Data Cleansing & Enrichment
  • Marketing Strategist Support
  • Sales & Fixed Ops Campaigns
  • Custom Video Email Campaigns
  • BDC Call Lists
  • Campaign ROI Reporting

Includes:

  • Search, Display, Social, Video (YouTube), Google Vehicle Ads
    & Performance Max, Streaming Audio, PureCars TV (OTT)
    • ‍
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360 (“GA4 360”)
Media budget required
CTA here

Digital Advertising

Includes:

  • Search, Display, Social
  • Google Vehicle Ads
  • Google Performance Max
  • Video (YouTube)
  • Enhanced Video w/PureCars TV
  • Third-Party Audience Activation
  • On-Site Offers
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360
Media budget required
CTA here

The AutoMiner

Includes:

  • First-Party Data Consolidation
  • Data Cleansing & Enrichment
  • Marketing Strategist Support
  • Sales & Fixed Ops Campaigns
  • Custom Video Email Campaigns
  • BDC Call Lists
  • Campaign ROI Reporting

Includes:

  • Search, Display, Social, Video (YouTube), Google Vehicle Ads
    & Performance Max, Streaming Audio, PureCars TV (OTT)
    • ‍
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360 (“GA4 360”)
Media budget required
CTA here

Digital Advertising

Includes:

  • Search, Display, Social
  • Google Vehicle Ads
  • Google Performance Max
  • Video (YouTube)
  • Enhanced Video w/PureCars TV
  • Third-Party Audience Activation
  • On-Site Offers
  • Digital Strategist Support
  • PURE™ Insights
  • Google Analytics 4 360

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Media budget required
CTA here

Essential Package

Includes ALL Digital Advertising Features and ALL AutoMiner Features, PLUS: 

  • Streaming Audio Advertising (Spotify)
Media budget required
CTA here

Performance Package

Includes ALL Essential Features, PLUS: 

  • PURE Identity Pixel - website visitor identification and segmentation
  • Fixed Ops Digital Advertising
  • Custom Creative Services - Display, Social, Video
  • Local SEO
  • Google Vehicle Listings

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Media budget required
CTA here
ADD-ONS & A LA CARTE

PURE Identity

Website Visitor Identification and Segmentation for Omni-Channel Marketing
CTA here

PURE Identity

Website Visitor Identification and Segmentation for Omni-Channel Marketing
CTA here

Fixed Ops Digital Advertising

Parts & Service Advertising Across All Channels
CTA here

Local SEO

Optimized Google Business Profile & Vehicle Listings Integration
CTA here

PURE Identity

Website Visitor Identification and Segmentation for Omni-Channel Marketing
CTA here

Fixed Ops Digital Advertising

Parts & Service Advertising Across All Channels
CTA here

Local SEO

Optimized Google Business Profile & Vehicle Listings Integration
CTA here

Custom Creative Services

Custom Creative Assets: Display, Social, Video (YouTube), Video (OTT)
CTA here
Learn more
Package features

Our media partners

DisneyDisney
HuluHulu
Meta Business PartnerMeta Business Partner
Google PartnerGoogle Partner
BingBing
Microsoft Advertising PartnerMicrosoft Advertising Partner
Amazon AdvertisingAmazon Advertising
SpotifySpotify
DisneyDisney
HuluHulu
Meta Business PartnerMeta Business Partner
Google PartnerGoogle Partner
BingBing
Microsoft Advertising PartnerMicrosoft Advertising Partner
Amazon AdvertisingAmazon Advertising
SpotifySpotify

Want to learn more about the VW Digital Advertising Program?

Book a demo
STAY IN THE KNOW

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